Stay fresh and confident with Oriflame’s Activelle antiperspirant range

With ActiBoost technology and 4 different variants, the new range offers long-lasting fragrance and confidence

Mumbai, 22^nd June, 2020: Oriflame, leading direct-selling beauty brand, has launched a first-of-its-kind antiperspirant range – Activelle. Designed using progressive science according to the needs of today’s on-the-go individuals, the range of antiperspirants is clinically proven to offer 48-hours of freshness and protection.

The range of antiperspirants is powered by the ActiBoost technology – a motion-activated fragrance encapsulation technology that is made up of innovative micro fragrance capsules. Essentially fragrance oil cores encased in a shell, these microcapsules break open with the friction caused by motion. Thus, the antiperspirants offer a boost of freshness when you need it the most.

Activelle antiperspirants are available in 4 high-performance variants – Extreme, Invisible, Comfort & Fairness. The Activelle Comfort deodorant is enriched with skin caring ingredients and balances natural moisture that keep your tender underarm area fresh and comfortable all day. Activelle Invisible contains stain-fighting technology so you never have to worry about stains. The Activelle Fairness deodorant is powered with WhiteActiv technology that is renowned for its skin brightening capabilities. Finally, Activelle Extreme offers maximum protection for active women. It controls excessive sweat and helps you stay dry and fresh for up to 72 hours. Evidently, Oriflame has created unique antiperspirants for every need.

Speaking on the new launch, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “The Activelle range of antiperspirants is designed to keep you fresh and confident all day, every day. One of ourinnovation yet, the advanced ActiBoost technology will sens