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#NothingToHide: Oriflame launches the new era of beauty with its new Beautanicals range



The range was launched through a grand digital event that captured the essence of thoughtful and effective formulations by Beautanicals

Mumbai, August 07, 2021: Oriflame, leading social selling Swedish beauty brand, has stood for beauty, trust and efficacy since its very inception. Now, as the world wakes up to clean beauty, the brand has created another benchmark with Beautanicals – a new responsible beauty range that offers the beautiful clarity that new-age consumers crave. A range of safe and effective formulations which is respectful of nature with #NothingToHide.

Oriflame’s latest offering, Beautanicals was launched with a grand digital event through which the brand shared  its unique approach to clean beauty and shed light on the transparent, healthy, and natural ingredients that make up this thoughtful and effective range. The event was held on 7th September and was graced by Frederic Widell, VP and Head of South Asia & Managing Director India at Oriflame and Naveen Anand, Senior Director, Regional Marketing, South Asia at Oriflame .

The Beautanicals range is inspired by the pure waters of Scandinavia and driven by the proven powers of botanical extract and 8 essential minerals. It has 95% natural origin ingredients, formulated without parabens and silicones, with biodegradble rinse-off formulations and is registered with The Vegan Society. Eight essential minerals found in the pure waters of Scandinavia are crafted into a bespoke blend with Swedish natural honeysuckle extract to bring a range of healthy beauty benefits.

Speaking on the launch, Frederic Widell, said, “At Oriflame, we believe that authenticity is at the heart of everything beautiful – starting with you. Experience the elements of your natural beauty with Beautanicals. From the plant and mineral based ingredients to the packaging made with recycled materials, Beautanicals embodies our unique approach to holistic beauty and well-being in all aspects.”

Naveen Anand, added, “We are proud to present our latest range, Beautanicals, which will be a gamechanger in the ongoing clean beauty conversation dominating the beauty and wellness industry. Oriflame has always surpassed expectations with its reliable, effective and safe formulations that are inspired by nature and powered by science. We’re proud of the sustainability accomplishments with Beautanicals and are taking this one step further with industry-redefining transparency, love and care.”

The Beautanicals range comprises thoughtful formulas for beautiful, healthy hair with the Beautanicals Repairing Shampoo and the Beautanicals Repairing Conditioner along with beautifully simple and effective body care with the Beautanicals Repairing Hand Salve and Beautanicals Revitalising Body Cleanser .With essential minerals such as Sodium, Calcium, Zinc , Silica , Copper , Phosphorus , Potassium, Magnesium along with Swedish Natural Honeysuckle extract the range makes hair & body as beautiful as nature intended while restoring your natural beauty from top to toe.