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Orion gears up for the festive season, brings Rice Cracker and Custas Cup Cakes in India



Mumbai, August 17, 2021: Orion, one of the largest food companies in South Korea, has kick-started festive celebrations early in India with the launch of two of its most sought-after products globally, O’Rice and Custas Cup Cake. The snacks are being imported from its state-of-the-art production facilities in Vietnam.

Riding on 400%+ volume growth achieved over H1 LY, the company is now aiming at aggressively increasing its market share in India. With O’Rice and Custas Cup Cake, Orion is targeting new-age Indian consumers and is looking at repeating its Choco-Pie success story in India. O’Rice is a 100% vegetarian snack which is baked and not fried to maintain nutritional goodness. The combination of India’s love for rice & the unique flavor that O’Rice offers and makes it a desirable snack that can be relished any time. It also comes with a longer shelf life of 9 months.

Orion Custos Cup Cake comes with the richness of a cream-filled core and is super soft. A favorite in global markets, these cupcakes are made with the best quality ingredients offering a shelf life of 1 year, both the offerings are rich in taste and quality.

Saurabh Saith, CEO, Orion India said, “We are delighted to bring to India the taste of Orion’s special range of products The launch of Orion O’Rice and Custas Cup Cake brings in a treat for the Indian customers, especially during the festive season. We have received a remarkably positive response to the products during soft launch and trust that we have a highly distinguished offering in the snacks category.”

Orion is committed to bringing the best of K-food to the world. It’s offering, Orion Choco-Pie is already been popular across multiple countries since its launch. Recently run campaign in partnership with some of the leading online platforms in Delhi and Bangalore with 45,000 families saw overwhelming response for O’Rice and Custas Cup Cake.

Orion O’Rice has 2 Rice crackers in 1 pack prices at ₹140, whereas Orion Custas CupCake has 6 cupcakes in 1 box priced at ₹99 for 1 pack.

The company has also launched a Happiness Pack consisting of 20 pieces of Choco-Pie for the festive season priced at Rs 300/-