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Oriflame solidifies its long-standing commitment towards the planet’s life-giving resource



With bio-degradable rinse-offs and paraben-free formulations, Oriflame honors nature’s bounty day after day

Mumbai, April 28, 2021: For years, protecting the Earth’s water bodies has been central to Oriflame’s philosophy. While several beauty brands use harmful plastic microbeads in their scrubs that choke marine life once they enter the water system, Oriflame uses 100% natural origin exfoliants such as almond shells, fruit seeds and olive stones in its scrub products. Moreover, the brand chooses to use bio-degradable ingredients in its Love Nature rinse-off products and masks to further the cause. It also aims to reduce water usage at factories, in fact since 2015 Oriflame has reduced is water usage by 18% per produced unit.

Stemming from this commitment, the brand is presenting the Love Nature Organic Apricot & Orange Range. The range comprises an Energizing Cleanser, a Radiance Toner, and a Radiance Face Gel. The ever-evolving beauty universe is currently focused on healthy-looking, energized skin despite having a fast-paced lifestyle. Oriflame not only makes this possible but also goes one step ahead to make it good for the planet too! Not just natural extracts, the brand takes an even bigger step to offer purer, organic ingredients in this range.

With organic, your skin only soaks up the good stuff and is less exposed to chemicals. Moreover, it is good for our agricultural biodiversity. With less chemicals in the environment, we can offer the love and care that are precious ecosystems, water and soil deserve.

All Love Nature rinse-off products are thoughtfully formulated to be biodegradable. They’re also free from silicones and can be naturally broken down by bacteria and other living organisms. So now you can cleanse without a care because they’ll have a reduced impact on the environment when washed away after use.

Love Nature’s Energising Cleanser with Organic Apricot & Orange is a light foaming, purifying gel that gently removes excess sebum and impurities and helps reduce the appearance of pores to leave your skin fresh, energised and radiant. The Love Nature Radiance Toner removes every last trace of impurities, balances skin hydration levels and reduces the appearance of pores. It leaves you with a cleansed, soft and smooth complexion that’s more radiant and energised.

And finally, the Love Nature Radiance Face Gel is a unique, sensorial face gel featuring organic apricot and orange extracts. It reveals a youthful glow instantly and works to deliver optimum hydration for fresh, energised and visibly radiant-looking skin with a silky-soft after feel.

Speaking on the launch, Naveen Anand – Senior Director, Regional Marketing, Oriflame South Asia, said, “It gives us immense happiness to take yet another step towards making our world a beautiful place for all its inhabitants. We are sure everyone will love our new formulations and be proud of their contribution in our mission to make beautiful changes for all.”