With advanced technology, latest formulations and on-trend shades, THE ONE lets you stand out from the crowd
Mumbai, June 18, 2021: Oriflame, leading social selling Swedish beauty brand, has unveiled the new and evolved version of its colour cosmetics brand The One. The progressive brand is meant for women who love to express their individuality and strength in every aspect of their life. The One presents a complete portfolio of on-trend concepts, shades in cutting-edge packaging and design. The hi-tech long-wear formulations are made to deliver impactful looks that last.
Designed entirely in Stockholm, one of the innovation capitals of the world, the range is made with advanced technology and upgraded supercharged formulations that stand out. As part of the unveil, Oriflame presents new, innovative products including The One Colour Unlimited Ultra Fix Lipstick, The One Colour Unlimited Eye Shadow, The One Eyeliner Stylo, The One Ultimate Gel Lacquer & Top Coat and The One Colour Stylist Ultimate Lip Liner.
Live life to the max; no touch-ups required! The One Colour Ultimate Ultra Fix Lipstick is Oriflame’s breakthrough sensational matte finish lipstick with 99% staying power/colour fixation on the lips. As you apply this miraculous lipstick in your perfect shade, a film-forming net locks colour into place and has water-resistant abilities. The soft-matte powders then deliver a soft texture and additional smudge-proof resistance. With no smudges or smears, the lipstick delivers up to 8 hours of lasting wear with ultra-intense pigmentation and definition throughout the day.
Ready to light up your lids? The One Colour Unlimited Eye Shadow sticks are the most richly pigmented hues in 5 trendy shades. The eye shadows contain ingredients that ensure lasting, reliable wear and water resistance that you can trust. The innovative technology – Film Former – is a polymer-reinforced formula that ensures that the pigments stay in place and give you the crease-resistant finish of your dreams!
And finally, prepare for unimaginably impressive precision with The One Eye Liner Stylo – a long wear liquid eyeliner with an intense pigment and fine felt tip pen to give you the control you desire with every application. Precise lines and incredible colour payoff combined with a formula that doesn’t dry out – this is the holy grail of liquid liners. Enriched with Carbon Black pigment, The One Eye Liner Stylo gives you one continuous line without dragging or stopping so you sport a gorgeous look all day long. The One Eyeliner Stylo comes in 2 shades -Black Ink & Brown Mocha.
Speaking on the launch, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “The launch of a new range is always a proud moment for Oriflame. That we are revamping and introducing The One, a brand that is synonymous with women who aren’t afraid of expressing themselves freely, brings us the utmost joy. The new range of products that is powered with our breakthrough technologies will definitely win the hearts of our customers. Get the most vibrant, unmissable shades for your lips, eyes, and nails. The One has got you covered with everything you need to be seen, be heard and stand out. You’re The One, Lead The Way!”
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