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Be creative, Be quick, Be free with Oriflame’s HairX Advanced Care StyleSmart



A high-performance range will have you mastering different hair trends instantly 

Mumbai, August 24th, 2020: Oriflame, India’s leading, direct-selling Swedish beauty brand, believes in innovating products that make you look and feel beautiful while allowing you to express yourself freely. The brand has launched its latest range – HairX Advanced Care StyleSmart, a versatile kit of high-performance, easy-to-use products that help you create chic, on-trend hairstyles in minutes.

Stylish hair doesn’t need to mean hours at the salon. HairX Advanced Care StyleSmart empowers women to experiment with creating different hairstyles to suit different situations, moods, and times of the day. Just pick a style, get creative, and be ready to look ultra-cool with stylish, shiny hair 24/7.

The range comprises of – HairX Advanced Care StyleSmart Styling Hair Mousse and HairX Advanced Care StyleSmart Shine Spray. Formulated with the coveted FlexiStay Technology and infused with vitamins to protect and nourish your locks, this high-performance range will have you mastering different hair trends instantly.

The SmartStyle Styling Mousse boosts the hair’s volume, defines curls, and delivers bouncy movement and softness. While giving you long-lasting, brushable hold, the mousse never lets your hair feel dry. The StyleSmart Shine Spray offers the final touch – an ultra-shiny and glossy finish that lasts 24 hours. Enriched with soybean oil and vitamin F, it also gives you supremely silky, shiny hair. It acts as a UV filter too, so you’ll never have a dull hair day!

Speaking on the launch, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “Our new range of styling products is aimed at boosting your confidence by empowering you to try new, on-trend hairstyles quickly and easily. The products not only help you master different hairstyles but also contain hair-loving ingredients like soybean and Vitamin B5 that nourish hair, leaving them smooth & shiny. We believe that our customers will enjoy and love this range, experiment with new styles, and flaunt their 24-hour stylish hair!”

About Oriflame : Oriflame is a Swedish direct-selling beauty brand that operates in more than 60 countries. It was founded in 1967 to address unique beauty needs across the globe. 2020 marks a milestone year for Oriflame, as it completes 25 years in India. Having established its strong presence in the country, it offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare, and wellness products. Respect for people and nature underlines Oriflame’s operating principles and is reflected in its social and environmental policies.

Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation. In India, Oriflame focuses on educating the girlchild and has been associated with Deepalaya, an ISO 9001:2008 certified non-government organization. Through this association, Oriflame has sponsored the education of over 7,000 girls till now.