Star India Pvt. Ltd, a unit of 21st Century Fox, acquired Screen, the weekly broadsheet on the film and entertainment industry owned by the Indian Express Group. Now Screen’s print days are over, and digital age begins. Screen will be part of recently launched digital initiative HotStar.
“With Screen coming to Hotstar we can set the ball rolling for the next phase of greater eyeball consumption in the entertainment genre. We believe Screen is a strong brand, well remembered, and its credibility coupled with the power of Star Network is a large opportunity. The brand will go fully digital in the next few weeks,” said Sanjay Gupta, chief operating officer, Star India.
Now Star will owns the popular Screen Awards. “Screen is a strong and reputable franchise and gives us access to the entertainment editorial suite and the tinsel world, where news that shapes trends is made by film stars, directors and producers,” said Uday Shankar, chief executive, Star India.