Pepsi has launched its new thematic campaign, ‘Live it Abhi’, which inspires young Indians to shake things up and leave a mark wherever they go. The new TVC, conceptualised by J. Walter Thompson features a star-studded ensemble cast with brand ambassadors Ranbir Kapoor and Virat Kohli and in an interesting twist, actress Anushka Sharma makes a special appearance.
Speaking about the launch of Pepsi’s new ‘Live It Abhi’ campaign, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India, said, “Pepsi has always shared a strong and culturally relevant connect with the youth. We have been an integral part of the Indian pop culture and shaped opinion at every stage. This year is extraordinarily special at Pepsi, as we make the young Indian the focal point of all our campaigns and activations. In 2015, the consumer is ‘front-and-center’ for Pepsi, not just as a target audience, but in a much more exciting and meaningful way. This year, we will engage with Indian youth in a manner that has never been seen before in India.”
The film opens with Virat Kohli batting and sending the ball over the ropes in a smashing stroke. Sitting in the crowd is Ranbir Kapoor, who catches the ball and with a Pepsi bottle in his hand, decides to ‘Live it Abhi’ that very moment. In the end, Anushka Sharma gives a special appearance and the film ends with the voice-over: ‘Yehi Hain Moment. Live it Abhi’.