Small is the New Big Proves Margarita with a Straw
From Viacom18 Motion Pictures – the studio that proved content led cinema is commercially successful with films like Kahaani, Gangs of Wasseypur, OMG Oh my God and Queen delivers yet another uplifting story that has won hearts the world over.
Termed niche and offbeat, Margarita with a Straw received a phenomenal response in the domestic release after achieving accolades in various international film festivals. Ringing in more than 5Cr and going strong at the Indian Box Office at the end of the second week, the film with its increasing word of mouth and positive reviews haswitnessed a rise in demand among audiences.
While the film was released in metro cities in a limited fashion, after the first weekend itself the exhibitors increased the number of shows and added centres like namely Kanpur, Allahbad, Lucknow, Dehradun, Siliguri, Darjeeling, Durgapore, Rajkot, Hubli, Lonawala, Goa and Chinchwad.
In fact, the rights of the film have already been sold in territories like USA, Japan, Korea and Spain. With a high return on investment, this small film with a big heart has paid off for the studio.
Elaborating on the same, Ajit Andhare – COO, Viacom18 Motion Pictures said, “At VMP, we strive to produce content that touches your life in some way, driven by engaging narrative and superlative performances. Margarita with a Straw explored several sensitive issues handled delicately by Shonali and we are glad that yet again new age cinema from Viacom 18 stable has resonated widely with the discerning audience.”