OYO expands hospitality offerings in affordable prices for Andhra’s grand religious event

Mumbai 16 August 2016: OYO – India’s largest branded network of hotels – is offering pilgrims high-quality hospitality services for Andhra Pradesh’s biggest event, ‘Krishna Pushkaralu’, overcoming problems of lack of affordable accommodation that bedevil travellers during popular religious festivals. OYO has invested more than Rs 5 million for ensuring the availability of rooms along with its trusted facilities for millions of devotees arriving from all parts of India.

Beginning 12 August, the event concludes on 23 August. Celebrated once in 12 years, the grand event is expected to witness a footfall of more than 35 million devotees from Andhra Pradesh, Telangana, Karnataka, Odisha, Jharkhand, Chhattisgarh, Maharashtra, Gujarat and other states. A common problem pilgrims face is finding comfortable, affordable and suitable accommodation. Given the sudden surge in demand, hotel tariffs always skyrocket, further aggravating pilgrims’ problems.

Backed by their team of smart leaders, OYO devised innovative measures to solve this problem, true to their promise of #OYOisEverywhere, whereby ready services are offered to customers in any part of India. Currently, OYO is providing accommodation with specially-launched 12-hour stays in more than 15 hotels across Vijayawada with affordable tariffs beginning from Rs999/- only. This is a boon for most travellers who seek a quick stay in Vijayawada during the festival and then swiftly head back home. All hotels are equipped with AC, Wi-Fi, hygienic washrooms, clean linen and complimentary breakfast.

Nupur Marepalli, Head of Andhra Pradesh and Telangana, OYO, asserted: “We have specialized teams in highly-approachable zones like the Railway Station, bus stands and other entry points spread across Vijayawada, ensuring even last-minute travellers find good accommodation options. Travellers with families find it particularly convenient because the best stay experience is available at affordable rates.”

Kavikrut, Chief Growth Officer – OYO, elaborated: “As India’s largest hotel and religious destination accommodation brand for holy festivals with coverage network from Katra in Jammu to Kanyakumari in Tamil Nadu, we have experience in being the hotel of choice during festivals with massive footfalls running into 20 million. Earlier this year, OYO emerged a big favourite in events such as Simhastha 2016 in Ujjain and the Ardh Kumbh Mela in Haridwar. Coupled with affordable service and easy-stay options, OYO is clearly the first choice for modern pilgrim travellers and we are here in advance to welcome them to Vijayawada during Krishna Pushkaralu.”

OYO is also offering 20%-off coupons. Offers can be availed by calling the OYO team at 86 86 886 886 (24×7) or by emailing: [email protected]. Customers could also log into: oyorooms.com.