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Mobikwik-logo-1024x614India, January 16, 2017: Bikanervala, India’s loved sweets and snacks brand has become cashless with Indian mobile wallet major MobiKwik. The two home grown companies have partnered to offer the ease of seamless, mobile based payments to users at 51 Bikanervala outlets in 14 cities.

Vineet Singh, Chief Business Officer at MobiKwik said, “Bikanervala is a popular family outlet and we are proud to become their wallet partner. After demonetization, digital payments have increased to 75% from 20-25% levels earlier and MobiKwik will offer a more efficient digital payments solution to all Bikanerwala customers.”

Customers of Bikanervala can pay securely with MobiKwik in just two steps with OTP (one-time password). Upon sharing the mobile number with the billing operator, the customer receives an OTP. The OTP needs to be shared with the billing operator to complete the payment process. An OTP is valid for only transaction on a computer system or any digital device.

“Mobile wallet payments have grown tremendously since demonetization and the masses in India are developing a habit of paying digitally.  Given this reality, we are working at light speed to make MobiKwik payments ubiquitous in India.” Vineet added.

A dominant player in the mobile wallet industry, MobiKwik has been supporting the cashless transition of many home grown companies including AmulIRCTC, NHAI, Big Bazaar, Pantaloons, EZone, Croma, Relaxo among others. Within the last two months of 2016,MobiKwik has added over 9 lac merchants on its platform. The company has over 4.5 crore users and 10 lac merchants in India.

MobiKwik is an Indian wallet major with a network of more than 10 lakh direct merchants and over 45 million plus users. Founded in 2009 by Bipin Preet Singh and Upasana Taku, the company has raised three rounds of funding from Sequoia Capital, American Express, Tree Line Asia, MediaTek, GMO Payment Gateway, Cisco Investments and Net1.

MobiKwik aspires to be the largest source of digital transactions in India. It is powering e-payments for IRCTC, Uber, Meru Cabs, Big Bazaar, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly, Louis Phillips, GoDaddy, MakeMyTrip.