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Manish Malhotra E-Boutique Launches on



India’s ace designer, Manish Malhotra has launched an exclusive E-Boutique on, a premier multi-designer online portal that brings the best of Indian fashion to clients worldwide. The mastermind and couturier needs no introduction to the fashion and film industries. Manish has redefined and modernized Indian attire. His repertoire includes styling leading actors for Bollywood movies and the red carpet, designing an extensive range of highly coveted bridal, couture, diffusion, and ready-to-wear apparel.

The Manish Malhotra E-Boutique on hosts an extensive range of fresh, contemporary styles that are ready-to-wear. This trendy new diffusion line consists of tunics with palazzo sets, embellished saris, printed and embroidered lehengas in contemporary silhouettes, occasion anarkalis and more. The garments are made of finest fabrics in rich hues with impeccable finishing and embellishments. Moreover, the classic blend of traditional charm and modern glamour in the collection ensures that each piece remains an eternal wardrobe classic.

Sharing his excitement on the collaboration with, Manish Malhotra stated, “It has been a very long association with AZA and the store’s fond memories are dearly close to my heart. AZA has a very professional approach on meeting the demands of their global clientele. We are simply two professionals who understand the essence of what works for our clients.”

Promoted by Devangi Nishar Parekh,, AZA’s e-commerce store was launched in 2015 as a global web platform to offer clients the convenience of shopping the best of Indian fashion from anywhere in the world. This venture has taken off extremely well and has received an excellent response from patrons across US, Canada, UK, Europe, Singapore, Australia and Middle East.

Speaking about this association, Devangi Nishar Parekh, Director, said, “It is an immense pleasure to launch Manish Malhotra’s E-Boutique on, because we share a longstanding relationship with him at AZA, and his work is inspiring and brilliantly creative. Manish’s glamorous and flattering silhouettes can make anyone feel like a celebrity! There is a global demand for his creations and we act as a one-stop online shop for clientele worldwide.”

Devangi has an MBA from The Wharton School and a Bachelor’s degree from Cornell University. Her acute design sense and her creative expertise make her the driving force of the company’s strategic direction and marketing focus.