Century Laminates tied up with Manish Malhotra launched ‘fashion for your furniture range’

~ Additionally becomes one of the partnering sponsors at his Bridal Couture Show~

 

Mumbai, 24th July, 2023: Century Laminates, one of the largest brands in the furniture surface solutions category, has tied up with globally renowned fashion designer, Mr Manish Malhotra, and launched a stunning range of laminates which truly in letter and spirit ushers in “Fashion for your Furniture”

CenturyLaminates is widely known for quality, range, innovation, and customer focus. With the introduction of a game changer in the form of Manish Malhotra, Century Laminates redefines design with its industry-first range of designer laminates for discerning customers.

Laminates play a significant role in making one’s home appear distinctly different from another’s. The right interiors are an extension of the customers personality hence, we are witnessing increasing preference for home décor Consumers are driven by the desire to own exclusive items.

Century Laminates cosponsored Manish Malhotra’s bridal couture show which was held in Mumbai at the Jio World Convention Centre.The event witnessed a lavish display of Manish Malhotra’s unique collection, with Ranveer Singh and Alia Bhatt as showstoppers. The event witnessed presence of eminent celebrities like Deepika Padukone, Kajol, Karan Johar Janhvi Kapoor, Arjun Kapoor, Nora Fatehi, Khushi Kapoor, along with the top billionaire businessman Mukesh Dhirubai Ambani with his mother and daughter.

Speaking on this occasion, Manish Malhotra said, “It was great collaborating with Keshav.I think both of us are keen towards being innovative. Both of us are known for our quality work. There is always that extra step which you need to take with changing trends and time and Keshav is very keen to do that, to move with time. And with Designer Laminates a lot of people will identify the product and what this new range of laminates speaks about”

Century Laminates by Manish Malhotra brings in that element of exclusivity, which is coveted by high end consumers, capturing the essence of Manish Malhotra’s designs in three exquisite ranges. His penchant for designs rooted in Indian culture & tradition finds expression in the contemporary, world class look of the elegant range. He incorporates the double M monogram into the very modern Insignia range, stamping it with his unmistakeable style. He experiments with all that’s chic & post-modern to create the unique and stunning Fusion range. These breathtakingly beautiful ranges of laminates will blow the minds of customers and enable their homes to make a statement about themselves. Through this partnership, CenturyLaminates effectively repositions competition which is only talking colours, designs, textures and finishes.

 

Speaking on the occasion, Keshav Bhajanka, Executive Director, Century Plyboards (India) Limited. said, “I am so proud and delighted That CenturyLaminates has tied up with Mr Manish Malhotra, a designer par excellence, to bring this range of laminates to our customers. Over the last few years, we have been witnessing a sea change in customer behaviour & lifestyle. They are looking at brands to amplify their style quotient and enhance their personality. They are aligned with global trends and exposed to international styling.

 

In order to cater to such consumers, we wanted to innovate and change the way laminates have looked for ages. Instead of making incremental changes, we chose to unveil designs that will radically redefine the decorative space. We thought of ‘revolution’ not ‘evolution’ and who better than Mr Manish Malhotra to turn the ‘revolution’ we had envisioned into reality. He has effortlessly extended his expertise and his customer insight – from dresses to brand labels to accessories to, eventually, furniture.

 

When it comes to designing what goes inside the wardrobe, Mr Manish Malhotra is the undisputed master. We put up a new challenge for him by asking him to design what goes outside a wardrobe as opposed to one who is globally known for i.e., dresses which goes inside the wardrobe. Not only did he graciously accept the challenge but also reinvented himself to come up with designs that are completely out of this world. CenturyLaminates by Manish Malhotra introduces a designer of this stature into the laminates category for the very first time. This trend beating genre of designer laminates – uber cool, super classy and a pride to own – is aptly described as Fashion for your Furniture. Discerning customers, interior designers and architects will now be like painters & sculptors – mixing & matching these laminates, making their imagination run wild as they create their own masterpieces.” 

Century Laminates, widely known for quality, range, innovativeness and customer focus thus redefine the erstwhile available designs in the laminate industry, has come out with this industry-first range of designer laminates for its evolving customers. The range captures the essence of Manish Malhotra’s designs in 3 ways, his penchant for Indian rooted designs presented in world class look and style, his own monogram incorporated in his stunning designs and a very chic very contemporary unique style range. The range of laminates will blow away customers mind and will make his home a total standout.

The films – Where’s Manish & The Video Call – showcasing Manish and his creations, attempt to stoke the aspirations of upwardly mobile, brand-conscious individuals. They address the overarching consumer need – “My home needs to create a buzz in my social set”.

Manish Malhotra is known for the clothes he designs. Over the years, he has associated himself with related categories like cosmetics & jewellery. But till now, he had never designed for a completely unrelated category. When you hear the name, you think fashion and not laminates. Both the films play on this fact to add an element of surprise. Viewers are led to believe they will soon get to see the latest costumes designed by Manish before the big reveal which provides the twist. They realize that Manish has designed the wardrobe yet again, in a manner of speaking, but the outside, not the inside.