Magnum Ice Cream collaborates with online fashion label, TheLabelLife.com to co-create a style statement and it is going to be wild…
Mumbai 24th April: Unilever brand Magnum Ice-cream recently launched a bold ad campaign daring ‘Pleasure Seekers’ to let go and courageously push their pleasure boundaries with its latest ‘Unleash Your Wild Side’ campaign. Inspired by this bold stance, the Style Editors of TheLabelLife.com – Sussanne Khan, Malaika Arora Khan and Bipasha Basu set out to style a limited edition fashion collection that would encourage consumers to wear their wild side.
Through this collaboration, the strong and fierce traits of the ‘Unleash Your Wild Side Campaign’ by Magnum Ice Cream blends effortlessly with the chic appeal and elegance of TheLabelLife.com style and serves as an extension to that innate, wild-and-bold side of fashionistas around the world. Consisting of bold yet sophisticated styles, the signature collection is also about donning the fearless attitude that the luxurious Ice cream brand encourages its consumers to unleash from time to time.
Sumit Mathur, General Manager, Kwality Wall’s said, “At Magnum, we believe that everyone has an inner beast that lives within us and this campaign is all about encouraging consumers to unleash that wild side. We are asking them to seize the day and take that extra dose of indulgence. Extending this further, we are proud to collaborate with the three celebrity Style Editors of fashion and décor online brand TheLabelLife.com – Bipasha Basu, Malaika Arora Khan, and Sussane Khan who we all know and love. They really embody this expression so well. The collaboration salutes their inherent bold attitude towards their multi-faceted careers, unleashing wilder stronger creative expressions similar to Magnum’s campaign. We hope Pleasure Seekers are inspired and choose to make the most of their indulgences, starting with Magnum”
Sussanne Khan, Style Editor – House and Home, Malaika Arora Khan, Style Editor – Clothing, and Bipasha Basu, Style Editor – Accessories carefully cull and style design-focused, form + function fashion and living elevated essentials that marry runway trends with everyday polish.
Speaking about the MagnumXTheLabelLife collaboration, Style Editor Malaika Arora Khan says, “It’s a pleasure to collaborate with Magnum Ice Cream to create this fierce limited-edition collection! Working with Magnum was an indulgent and luxurious experience. Our collection consists of game changing silhouettes, bold prints and deep hues inspired by Magnum’s latest campaign and will truly help women Unleash their Wild Side!”
Speaking about the creative foundation for the collection, Sussanne Khan said, “Both, TheLabelLife.com and Magnum share a commitment towards craftsmanship and luxury making fashion-forward Magnum and us, a natural fit. We are excited about this summer collection. Are you ready to Unleash Your Wild Side?”
Excited about the collaboration, Style Editor Bipasha Basu said, “You will love the MagnumXTheLabelLife collaboration. It is such an elegant yet edgy collection that perfectly mirrors the personality of today’s women. Inspired by Magnum’s latest campaign – Unleash Your Wild Side, each element from the collection is fierce, and full of attitude.”
The MagnumXTheLabelLife collection will be unveiled on TheLabelLife.com on 2nd May, 2017.