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Health Cha Shree Ganesh is back with India’s first holographic Ganesh



141Keeping its promise of promoting good health and fitness, Health Cha Shree Ganesh is back with India’s first transforming holographic Ganesh. The holographic Ganesh Pandal will be set up asHealth Cha Shree Ganesh Pandal at Growel’s 101 Mall, Kandivali (East) – the venue partners between September 17, 2015 and September 25, 2015.

In 2014, DDB Mudra Group and Nutralite revolutionized the way India prayed to Lord Ganesh during Ganesh Utsav by presenting India’s first six-pack abs Ganesh. The concept received immense appreciation and great successamongst devotees. In its second year, Lord Ganesh at Health Cha Shree Ganesh pandal will lose weight and transform to fitter, healthier avatar on a daily basis with the help of his beloved devotees. The devotees visiting the pandal will need to work-out and donate calories helping Lord Ganesh reduce his calories count every passing day. The calories lost by the devotees will be tracked real time via calorie meters provided to the devotees.The workout will be facilitated at temporary gym created inside the pandal, created in collaboration with Gold’s Gym.The devotees need to burn close to 50,000 calories during the 11-day event in order to see the unique ripped-up, fitter avatar of Lord Ganesh on the 11th Day.

The other rituals from last year’s pandal like the on-site weighing machine, calorie donation screen (where one can view the donated calories to the deity) and a donation box (where one can drop off their unhealthy habits and take an oath to stay on the path of good health) have been installed.

During the 11 days, the pandal will also host a number interesting, engaging activities such as body building competitions, professional Zumba dancing sessions, diet camps, healthy cooking workshops and cross fit work-out sessions etc.In collaboration with the health partners – Wockhardt Hospitals, a team of doctors, dieticians, health counsellors and nutritionists will be present at the pandal to carry out free health checkups and give advice on healthy lifestyle on all 11 days.

Speaking of the concept, Urvi Vira, Head Mall Marketing, Growel’s 101 Mall said, “We at Growel’s, have always created awareness about social issues and environment through various initiatives. Health Cha Shree Ganesh is a wonderful concept that encourages people to lead a healthy life. We are hopeful that this pandal created in Growel’s 101 Mall will spread out a message of healthy living and fitness.”

The recyclable holographic technology also makes Lord Ganesh at Health Cha Shree Ganesh, an environmental-friendlyalternative to the regular statue, maintaining the promise of a clean and healthy environment as well.

Quoting on the Health Cha Shree Ganesh, Aneil Deepak, Head of Ideas, DDB Mudra Max said, “The Holographic technology being used for Lord Ganesh is first in it’s kind. India has not seen Ganapati like this in hundreds of years. That’s saying something! A Ganapati who gets fitter by the day is a sight and a memory to cherish.  Over the years, we have seen many pandals that have spent and donated millions, we are the first to spend calories towards the Lord. Health Cha Shree Ganesh has set new benchmarks in promoting health and fitness.”