The India Today Group’s Safaigiri initiative gets bigger, with Delhi Dynamos FC, the Delhi team of Indian Super League joining the movement. The superstars from Delhi Dynamos have added steam to the group’s mission that has already moved the hearts of the viewers and celebrities alike.
The football superstars from the ISL club Delhi Dynamos FC including legends like Florent Malouda and John Arne Riise have got their kicks together for ground activations and a special promo that will run across all the channels and digital platforms of the Group. The footballers from the most power packed ISL team shot this promo from the Red Fort, where they use their football skills to clean the garbage.
The soccer stars who will soon have the nation getting into Football fever with the start of ISL have set the ball rolling for the fans to work towards a cleaner nation with this exclusive partnership.
Speaking on the initiative, Mr. Ashish Bagga, Group CEO – India Today Group commented, “It’s a great honour to have the legends of Football coming together for this initiative. The India Today Group is committed to the SAFAIGIRI movement and we will continue to invest our efforts towards a Clean India”.
Prashant Agarwal, CEO, Delhi Dynamos FC added, “Safaigiri—it’s a great initiative to associate. Clean India is a dream of every Indian. We are proud to associate with TV Today group for such a wonderful initiative. Football is very special to communicate such messages as it’s not just a game but the most beautiful tool to break ice between all colours & boundaries. It integrates all unanimously to stand together for one goal and this GOAL for us