ClanConnect.ai Cofounders_L to R Sagar Pushp, Kunal Kishore, Anshai Lal
· Democratizing influencer marketing for brands and agencies by removing financial entry barriers
· Maximizing engagement opportunities for micro and nano influencers with CPV and Affiliate models
· Changing the game with performance, intent, and outcome-driven engagement models
Mumbai, July 20, 2022: In a domain-redefining development, ClanConnect.ai, India’s leading influencer marketing start-up, has introduced a new model wherein brands and agencies can leverage influencer activation at no cost. ClanConnect.ai’s new interventions will remove entry barriers and democratize the influencer marketing function for brands and agencies across industries, allowing MSMEs and start-ups to join the influencer bandwagon.
On a mission to help a majority of Indian brands make the most of influencer marketing, ClanConnect.ai has introduced a Cost-per-View model which safeguards a brand’s ROI. Apart from this, it has also introduced a conversion-driven Affiliate model to help brands increase reach, awareness, and revenue through their influencer marketing efforts.
ClanConnect.ai is also facilitating a level playing field for influencers by introducing scalable and transformative solutions. Its Cost-per-View and Affiliate models will give micro and nano influencers access to thousands of brand and agency briefs. With this, small-scale influencers will be able to generate revenue through significant brand partnerships.
Sagar Pushp, CEO & Co-founder – ClanConnect.ai, said, “So far, India’s influencer marketing ecosystem has been skewed towards mega and celebrity influencers who tie-up with prominent brands for large-scale campaigns. In fact, brands are using the entirety of their influencer marketing budget only to interact with the top 5% of influencers. Our interventions will change the game and allow small-scale influencers to gain traction in terms of brand associations. On the flip side, it will encourage brands of all scales to join the ClanConnect.ai platform at no cost and start posting their influencer campaigns. With this, we are reiterating that ClanConnect.ai is available to all, and every brand and influencer can partake in and benefit from the burgeoning creator economy.”
ClanConnect was founded with a vision to transform the digital marketing landscape by placing power in the hands of the brands and the hands of the influencer. Fuelled by the unwavering belief that empowering and enabling the links of the communication chain is the strongest way to build memorable brands, ClanConnect endeavors to become the influencer marketing platform of choice for all stakeholders. The three pillars of technology, creativity and people deployed in the best possible manner is what make ClanConnect the go-to place for all brands and influencers. The technology engine behind ClanConnect ensures that vast amounts of data is crunched in real-time providing end-users with the best possible insights to make completely informed decisions. The platform is an amalgamation of some of the leading influencers across scale, categories and geographies from the most niche to the ones with wider mass appeal. Working on such a platform helps brands curate their campaign solutions to perfection achieving the ideal balance between engagement and reach.