New Delhi, 24 July, 2017— Amway India, country’s largest Direct Selling Company organized a dazzling Fashion Show – ‘Attitude Shining Star’ in New Delhi on 22nd July 2017. Attitude is Amway’s entry-level premium brand, offering a range of skin care and cosmetic products specially created for the youth. The evening was a myriad display of colors and talent as the Amway direct sellers who are its Brand Ambassadors walked the ramp.
Ms. Komal Khandelwal was crowned as Attitude Shining Star on the criterion of her attire, attitude and talent, Ms. Neha and Shruti Nandal were announced the first and second runners up respectively.
Ms. Vijeyata & Mr. Brijesh, Mr. Neeraj and Ms. Kareena were crowned as winners and second runners up of the Ethnic Round respectively. Ms. Nutan was announced as Ms. Smile.
The contestants marked their presence by wearing vibrant Attitude colors.
The jury panel included Mrs. Priyanka Bhatia, Delhi-NCR based Restaurateur and Entrepreneur.
Speaking on the occasion, Ms. Anisha Sharma, Category Head, Beauty & Personal Care, Amway India said, “Every edition of the Attitude Fashion Show receives immense love and great response from our audience. The fashion show is the best way to showcase the brilliant talent that our direct sellers possess. Our Attitude range represents the vivacious and vibrant Indian youth and the products complement the Indian skin.”
Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold color cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products. At Amway, we believe that beauty is all about attitude!