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WPP company & market leaders in Out Of Home worldwide and in India, hosts a session on “Future Citizens” and creates a unique digital installation attracting numerous eyeballs.



wpp company logo Kinetic Worldwide participated and partnered in MELT 2015, which was held on 21st & 22nd May 2015 at Nehru Center. Kinetic hosted 3 sessions on a series of topics of current relevance: “Future Citizens”on how can brands reach the future citizens and connect with them more effectively. The sessions “What do Future Citizens Want” featured Sid Talwar (Lightbox), Huib van Bockel (The Social Brand) and Subhendu Mukherjee (The Tenth Floor), “Connecting the Future Citizens” with addresses from Fergus O’Hare (Facebook Creative Shop) and Tomi Ahonen, and “Entertaining Future Citizens”with Simon Gosling (Happy Finish), Nick Martin (Metalworks by Maxus) and Satya Raghavan (YouTube)

Mr. Amit Sarkar – Chief Operating Officer, Kinetic India commented, “We believe if there is an effective way to communicate with people outside of their homes and on the move, we will find it. Partnering with MELT, a Media, Advertising & Marketing Event, shows our commitment to connect with the young minds of today. Our “Future Citizens” sessions together with our Digital installation helped showcase our expertise in experiencing the “circus of life””

“Peddle to Experience : The Circus called Life” is an innovative digital installation allowing its users to look at several visual elements of their lives while they peddle the bicycle. There are several elements like family, money, fame that are part of the circus of life and they all appear in this activity on the digital screen as long as the peddling is on. As long as the peddling goes on, the visual treat is on – the peddling stops, the visual circus stops

About Kinetic Worldwide:

Kinetic is the global leader in planning and buying out-of-home media and its mission is to pull forward, and make real, the future possibilities of the world of out of home communications.

Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 38 offices worldwide.


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