Walkaroo Launches Walkaroo+- The affordable premium men’s range is set to revolutionize the footwear market
Mumbai, 24th May 2023: Elevating men’s footwear in India with a captivating blend of finesse and style to the men’s footwear category in India, Walkaroo, India’s leading footwear manufacturer today announced the launch of Walkaroo + a new premium range of footwear collection for men designed with premium texture with elegant style while maintaining the core expectations from consumers such as durability, affordability, and quality. With this collection, Walkaroo aims to revolutionize the market by offering customers an unmatched selection of premium designs at an affordable price point.
Commenting on the occasion, Mr. V Noushad, Managing Director, Walkaroo International Private Limited, said, “Walkaroo+ s is a game-changer in the footwear industry and our goal is to create a range that appeals to fashion-forward individuals seeking premium designs at an affordable price point. We are excited to introduce this collection and believe it will resonate with our customers. Our team of expert designers has meticulously crafted each pair to incorporate the latest trends while ensuring long-lasting durability.”
Commenting on the launch, Mr.Rajesh Kurian, Director, Walkaroo International Private Ltd, said, “In the current market landscape, consumers are actively pursuing products that strike a balance between premium quality and affordability. To distinguish itself in this competitive environment, Walkaroo+ aims to provide customers with an exceptional premium experience through its sophisticated design and utilization of premium materials, offered in a range of exquisite colors. While Walkaroo maintains its stronghold in the mass segment across various categories, the introduction of Walkaroo+ will be perceived as an affordable premium range within the mass segment, ensuring unparalleled comfort and elevating your walking experience to new heights Following the successful launch in Kerala, which garnered encouraging feedback from our channel partners, we are excited to expand its availability to other regions across the country.”
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012 to continuously provide the latest in footwear fashion for everyone. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational products at affordable ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, and sports shoes for men and women. It has sub-brands, Walkaroo & Walkaroo + to cater the consumers across age groups. During the financial year 22- 23, Walkaroo recorded a turnover of over Rs 2072 crore. The brand has a pan-Indian presence through over 700 dealers and reaches out to customers through over one Lakh retail outlets. The brand also works towards sustainable initiatives like renewable energy, water recycling, and afforestation at most of its manufacturing locations.