Truke launches Air Buds and Air Buds+, first in segment, with 20 Preset EQ modes customizable via Smart Application at INR 1599 & INR 1699, respectively

Truke Air Buds series comes with Smart App Support, customizable EQ, 20 preset EQ Modes, Quad-mic AI-powered noise cancellation, auto in-ear detection & gaming mode for best-in-class gaming experience

 

Highlights:

• Smart Application Support: Both TWS will be supported by smart application that helps consumers toggle Gaming mode, enable in-ear Sensor, select from 20 Preset EQs or customize their own Signature EQ, Upgrade Firmware and much more. Supported on both Android and IOS.
• High end ergonomic design: Thoughtfully designed for maximum comfort of wearing the Air Buds for an extended period of time. Ultimate companion for adventures or workout with IPX4 water resistant rating.
• Pro-sound quality with 20 EQ modes: Enjoy the premium sound quality with 20 preset EQ modes along with Custom EQ to meet your preferences.
• AI-Powered Noise cancellation: Super charged with empirical technology, 2X energy efficient with Quad MEMS Mic (Dual Mic on each earbud).
• Dedicated Gaming Mode and Auto In-Ear Sensor: Wireless Air Buds for best-in-class gaming experience with gaming mode & ultra-low latency up to 55ms.
• Strong Battery Performance: 48 hours playtime, 10 hours playtime on single charge, upto 38 hours additional with 300mAH charging case.

Mumbai, 11th February 2022: Truke, India’s leading audio brand crafting high-quality wireless stereos, wireless headphones, earphones and bespoke acoustic equipment for sound professionals and music aficionados, has launched its new TWS series, Air Buds & Air Buds+, promising premium user experience with 20 preset EQ modes customizable via smart application, noise cancellation and a dedicated gaming mode. Priced at INR 1599, Truke Air Buds will be available only on Flipkart from today onwards, while Air Buds+ will be available on Flipkart as well as Amazon at INR 1699.

Both the TWS are packed with an array of top-notch features, 20 pre-defined EQ modes along with customizable EQ via smart application, allowing the user to tweak the frequency of music/sound as their liking for richer and more immersive experience. Battery capacity of 40mAh Earbuds in 300mAh charging case with single charge playback time lasting up to 10 hours, 48 hours total playtime with case and comes with Type C charging port. For an increased call quality enhancement, these earbuds are equipped with Quad MEMS Mic (Dual Mic on each earbud) powered by an AI powered noise cancellation system. It also has an Auto in-ear high precision contact sensor achieving real time detection on wearing status, allowing music to play/pause automatically as you wear in/out the earbud.

In addition to extended battery life, improved connectivity and enhanced fit, it has a dedicated gaming mode feature with up to 55ms ultra-low latency to provide the best gaming experience. The secure fit and feather light earphones are ergonomically built for all-day comfort and are perfectly tilted at 45 degrees to provide the best possible fit.

Commenting on the launch of the latest devices, Mr. Pankaj Upadhyay, CEO,  Truke India, said, “At Truke, we have always been working on finest products that combine power, performance, and affordability to provide a perfect user experience, in the soundware and sonic accessories segment. Being focused on customer feedback, we have constantly worked to improve the quality of our products. And that is why, today we have very highly rated products on all ecommerce platforms. We are extremely proud to launch Air Buds & Air Buds+ with our clear focus on the headset market. These products are designed for a perfect listening experience. Truke has always envisioned itself as a market leader with a strong presence in a variety of sub-sectors. We have established a strong position in the industry as one of India’s fastest growing soundware brands, with a market share of roughly 5% in the TWS category in Q2 2021 CY.  With this specific launch we aim to provide the best gaming experience too with a dedicated gaming mode and ultra-low latency of upto 55ms in an affordable price range. As our each product is made with a spirit of innovation and better technology, we are confident that our users are in for a perfect listening experience.”

Truke has a long tradition in delivering high quality headphones and headsets for both professional users and for people who are dedicated to music. Adding Air Buds & Air Buds+ in its product portfolio shows the brand’s desire to innovate and continuously develop technology for best user experience.