Business
Torero Corporation extends partnership with Cross in the Middle East market
Published
9 months agoon
For Simultaneous Global Release Kolkata, New York, London, Dubai, Tokyo, simultaneously being released in English, Arabic, Japanese
Kolkata, August 3rd ,2023: India-based leather manufacturing company Torero Corporation has further expanded its collaboration with the ultimate USA-based company A.T. Cross, a renowned global leader in the pen industry in the Middle East Market. Torero Corporation pioneers to step up the accessories game and bring renowned global brands like Cross to the Indian consumer’s palette with an aim to test out the consumer’s knack for diversity. The products are diverse in offering and cover a wide spectrum of tastes; be it rustic or classy or high street fashion. For over a decade, Torero has collaborated with Cross in India and is now for the first time extending its association in the Middle East region.
India being the 5th largest exporter of leather goods and accessories in the world is expected to grow diversely in the global platforms. Cross which is one of the oldest American brands also framed as ‘ The Pen of Presidents’ is enhancing the exclusive, international licensing agreement with the Kolkata-based Torero Corporation. Cross premiere pens and accessories are globally renowned in 140 countries around the world.
Yashovardhan Gupta, CEO, Torero Corporation said, “This is historic. Torero has been consistent in maintaining the degree of collaboration with global brands. It is emerging as one of the fastest-growing fashion houses in the world, assisting clients towards creating and sourcing fashion accessories of the highest qualities. Torero had already a licensing agreement with Cross in India and now extending our collaboration towards the Middle East market, expecting an impactful growth for both. We are on a goal towards building Torero as the leading seller of fashion accessories and with CROSS extending this partnership in the Middle East market would cater a big change in the market.”
Torero in the past few years has successfully built a powerful brand portfolio and currently has exclusive global rights for renowned brands such as Police, Cross, Swiss Military, and others. In addition to that, Torero is among the biggest supplier of leather accessories to global noted brands like Hugo Boss and Tommy Hilfiger
Speaking on this, James Miranda, CEO, A.T Cross Company said, ” Torero has been a long-term partner, for over a decade now. We have now decided to extend this partnership with a comprehensive exclusive and international agreement.”
Additionally, Torero has bagged “Exclusive Global Licence for Cross leather accessories” in 2012 and has received vital recognition globally. With this, it became the first Indian company that acquired the exclusive global license for Cross, a renowned luxury brand.
