Mumbai, December, 2016: The Beer Café – India’s largest beer chain, made a splendid splash with its ninth outlet in Maximum City with the largest beer wall pouring the freshest beers hailing from countries across the globe. Located at High Street Phoenix Mall, Mumbai, the latest launch from India’s favorite beer chain welcomed all aboard for party and plunder, a playlist handpicked by the finest pirates, and the quintessential ocean of beer. Hosted by Rahul Singh, Founder and CEO, The Beer Café; the party was attended by the likes of Rahul Singh (Actor) and Rakesh Paul (TV Actor) who were seen enjoying one of the most happening parties, the city had to witness. For the first time ever, fnb in the country has witnessed a draught variety of 24 beers for patrons to savor.
Paying tribute to the love for adventure and high seas, guests were enthralled by the nautical theme. The party continued amidst the waves with splashes of blue. The graffiti on the walls, brought alive the world of pirates, blistering barnacles and life on the ocean. The compass pointed to the bar, where everyone enjoyed a varied selection of brews on tap. Also on the menu were the signature brewtails, like Beerjito, Blue Flip, and Beer Rita to choose from. The sailors put together an assorted treasure from the sea for the guests to relish. Panko crusted chilli prawns and beer battered fish fingers were a popular hit amongst the Pirates of the ‘Carribeerean’.
Rahul Singh, Founder and CEO, The Beer Café commented on the launch, “We are thrilled to launch our 9th outlet in the city that never sleeps. The vicinity houses over 500 brands across FnB, entertainment, commercial and residential complexes. Here, people have a sense of discovery to try out new brands and brews. Our High Street Phoenix outlet is unique, with a nautical theme as an ode to the sea and the mercantile spirit of Mumbai. It’s also for the first time that we’re offering 24 draught beers to relish. We are looking forward to providing a truly exciting and an international experience to all beer lovers here. For the people living by the sea, we bring them an ocean of beer – quite literally! ”
The Beer Café is India’s largest beer chain, the only café in India with a range of 50 different varieties of beer from across 18 countries in the world and largest collection of draught beers to spoil you for choice. It has successfully managed to bring a massive change in beer culture in India. Diverging from the quintessential concept of dimly-lit watering holes, where enjoying a drink or two meant gulping down the regular varieties of beers, rums and vodkas, The Beer Cafe goes out of the conventional to introduce a concept that goes beyond simply drinking beer. As an ideal setting for a business meeting or as a cool hangout spot for a light evening with friends, The Beer Café, with its numerous outlets across India has become a hot favorite with the city’s youth who are seeking to have a good time!