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Sterling Generators to set up Dealer Network as Expansion Strategy



Mr. Sanjay Jadhav, President, Sterling and Wilson Powergen Pvt LtdOne of the largest Manufacturer of DG Sets in Asia announces its plans to expand its Sales Network across India in order to take its product closer to its customer base particularly in the tier 2 and 3 cities. Currently Sterling Generators has more than 60 dealers across India and plans to spread out to more cities increasing its dealer network to 120 by 2016. Looking at the increasing demand of DG Sets in the tier 2 and 3 cities, Sterling Generators has embarked on building a strong dealership network offering the complete range of Sterling DG sets from 10kva up to 3000kva in these cities.

Sterling Generators is known to have provided its customers with the most Fuel Efficient and Emission optimized CPCB II compliant DG sets that comply with the new Environmental norms and meet International Emission Standards. Their Premium Design and Specifications provide an Economic solution that is reliable and durable. With a spread of factory trained Service engineers, Sterling Generators aims to provide best in class After Sales Service to its customer throughout the country through its well established Dealer Network.

Commenting on the occasion, Mr. Sanjay Jadhav, President, Sterling and Wilson Powergen Pvt Ltd said, “The Sterling Generators family is looking forward to a stronger dealer network to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand for fuel efficient and silent DG sets, we are planning to expand our dealership network extensively across the country.”

Sterling Generators is managed by a group of best minds in the Industry who bring in a Solutions-Oriented approach and the latest in Technology to their customers and are backed by a state-of-the art manufacturing facility at Silvassa. Sterling Generators enjoys the trust and excellent relationships with their customers, operating in India through four Regional Hubs and 17 Branch offices and have opened offices in Dubai, Nigeria and Australia as they foray into the Exports market, which will be the focus area for the company in near future. It has a Pan India Network of trained Service Engineers across the country who are responsible for providing un-interrupted power to their customers and are available 24*7.

Within a short span of 9 years, the company has had many accomplishments. Sterling Generators is now a dominant player in the High HP DG business in India and enjoys the support of leading business houses in the country. Installations at Delhi International Airport (DIAL), L&T, TCS,

CAIRN Energy, VSNL, Infosys, SIEMENS, TATA Group, SAIL, TOI and many more, are a standing testimony of their Project Execution & Service capability