Continuing engagement with audiences who may be planning travel
Mumbai, 17th August, 2020: The Singapore Tourism Board has partnered with Tripoto, one of India’s largest social travel platforms, to launch a microsite within Tripoto’s website. This is part of its continuing efforts to keep Singapore in the minds of the Indian audience, even as the Covid-19 pandemic has stalled outbound travel.
The microsite is a one-stop guide for Indian travellers with content that encourages them to “Rediscover Now, Travel Later”. One of the key content features of the microsite is the ‘[email protected]’ which invites the audience to explore the virtual experiences of some of the best attractions of Singapore and tourist offerings. There is also a collection of edutainment series ‘Try this at home, Tips from Singapore’ which features various Singaporean personalities demonstrating how to explore or further develop one’s passions in the comfort of one’s home, inspired by Singapore’s diverse people, talent and stories.
To add an element of fun that will appeal to children and the young at heart, the microsite has a section – ‘[email protected]’ where audience can have a hand at some of the interactive games with Merli, a character illustration of Merlion, the tourism icon of Singapore. The microsite will over time be showcasing how various tourism businesses in Singapore are preparing to welcome back business and embracing the “SG Clean” certification programme in maintaining high standards of hygiene, sanitation and response measures.
Speaking about this digital initiative with Tripoto, GB Srithar, Regional Director – India, Middle East & South Asia, Singapore Tourism Board (STB) said, “Although travel restrictions are still in place, it is important for destination brands to continue with engaging consumers creatively and staying connected. Over the last few years, the STB has increasingly used digital marketing in our destination promotion efforts. We are happy to collaborate on this endeavor – a first of its kind microsite by a National Tourism Organisation on the Tripoto’s platform. ”
Commenting about the same, Michael Pargal Lyngdoh, Co-Founder at Tripoto added, “We are excited to partner once again with the Singapore Tourism Board and launch a microsite to showcase the exciting experiences awaiting the Indian traveler in Singapore. COVID-19 has paused all our travel plans but it is a great time to explore and plan future holidays for when the restrictions are lifted. The microsite has a plethora of information, videos, articles and photos that will introduce our users to Singapore if they haven’t been before and renew their interest in visiting the constantly evolving metropolis if they have. There is something for everyone in Singapore and we have created the platform for people to choose experiences based on their interest. There are immersive videos to transport you in the section [email protected], engaging games in [email protected], a place to join a community of like-minded travellers and much more content to discover. The safety of our users is of primary concern and the site will feature all the latest information on safe smart travel.”
Link to the microsite – https://www.tripoto.com/collections/visit-singapore
This is the second time that the Board is partnering Tripoto, following the highly successful seven-episode travel web series ‘Trails 2 Passion – Singapore Redefined’ in 2019 which showcased the experiential exploration of Singapore by two well-known faces of internet web series – Naveen Kasturia and Veer Rajwant Singh.
About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit www.stb.gov.sg or www.visitsingapore.com or follow us on Twitter @STB_sg (https://twitter.com/stb_sg)
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