Designer Purvi Doshi’s colorful Navratri collection ‘Chavi’ is now available at her online retail store. The collection reflects the nine shades of Navratri and is perfect for the Navratri season. No matter what part of India you are from, you can now own a Purvi Doshi outfit with just a simple click!
Being a naturalist, Purvi Doshi’s collections have always been about expressing herself and giving back love to Mother Earth. This collection too conveys her core beliefs. Each garment is made of Khadi along with spectacular bursts of Aztech prints and hand-embroidered mirror-work.
Her line of designs comprises Indo-Western silhouettes and styles that highlight the best of fashion fusion. The designs celebrate the nine shades of emotions or Navras. These pure Khadi outfits are just what you need for the upbeat and vibrant festival of Navratri. Colors that enliven Purvi’s collection include hues of blue, green, red and orange.
This is the designer’s effort to showcase the divine and stunning art of India with a contemporary spin. The designs are chic, comfortable and deeply ethnic.
Purvi Doshi feels, “The creations include Indian hand-embroidered mirrors which reflect the traditional work of our very own intricate craftsmanship. The collection consists of three magnificent major elements – Khadi, African prints and Kuttchi mirror embroidery, which add a unique look.”
Purvi Doshi has been contributing to the revival of the traditional arts and crafts of India, some of which are only captive with a handful of people in the remote villages of India. She firmly believes in promoting the natural fabrics which set’s our country apart.
Purvi is very passionate about her work and often delves into the depths of Indian folk-art to bring out un-explored and little known crafts that are embedded in remote areas of our great nation. She has often used some intricate and forgotten motifs and patterns that are inspired straight from the folk arts of the country in general and of the Gujarat region she belongs to, in particular.
“Purvi Doshi”- the label by Purvi Doshi is an inspiration, which combines traditional techniques with contemporary designs and even some very modern ensembles. She is not shy to innovate and experiment with her designs and has created collections with enchanting blend of Indian with western. Her creations are not only aesthetically brilliant but also wet the fashion palate of all age groups.
Her achievements span from being awarded the Emerging Designer by Grazia magazine in <year> for reinventing old crafts in a contemporary style, Purvi Doshi has transformed into a regular feature at many editions of Lakme Fashion Week’s and other popular exhibitions in India and abroad.
Purvi Doshi is among the few people who has made Gujarat proud as declared by the BTW magazine.