Purvi Doshi’s line this season was of geometric patterns with floral highlights and vibrant colors that are inspired by the Gypsies of the desert that are an integral part of the folk arts of India. The garments had an eye-capturing spread of Oases-like brilliantly coloured Parsi embroideries incorporated in contemporary designs and silhouettes exclusively made in Khadi.
“Rhythms of Desert” has “Sustainability” at its root and “Make in India” in its soul, as it is made out of purely hand-woven India-made “Khadi” fabric. This collection was one more move towards popularizing these forgotten arts that help generate employment at the source that go a long way towards keeping it alive.
Designer Purvi Doshi mentions, “India is so vast and so rich in culture and heritage. I always wanted to promote the natural fabrics we have in our country – it is a beautiful way to progress. The collection is very close to my heart as I enjoyed every minute and there was a lot of hard work put into it. I have used mirage of Gujarati mirror-work embellish the subtle “red-carpet” green dresses that bolsters my commitment towards working with the arts of the region, of which there are merely a few exponents today.”
“Purvi Doshi” – the label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs moulded into beautiful nature friendly and eco fabulous clothing. It chronicles and restores heirloom traditions from the heart of our villages and fashions them into contemporary tales. The label collaborates closely with artisans and helping then create better livelihood.