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Prime Focus Technologies Salutes its PromaxBDA India Award Winners



Mumbai – June 13, 2016, Prime Focus Technologies (PFT), the technology arm of Prime Focus, is proud to congratulate its clients such as Star India, Novi Digital (Hotstar), Epic and Turner India for winning a total of 16 awards for projects that PFT worked on (10 Golds and 6 Silvers) at the recently concluded PromaxBDA India Awards 2016. Across the world, PromaxBDA Awards stand for marketing excellence in the media marketing space and are recognized as the most prestigious recognition for creative talent in this field.

Notable Gold awards included “Best Promo Not Using Programme Footage” for MasterChef Australia on Star World, “Best Entertainment Promo” for On Air with AIB on Hotstar, “Best Movie Promo” for Book Adaptions on Star Movies, “Best Promo Using Only Programme Footage” for Raja, Rasoi aur Anya Kahaniyaan on Epic TV, amongst others. Notable Silver awards included “Best Sound Design” for Raja, Rasoi aur Anya Kahaniyaan on Epic TV and “Best Editing” for Half Past Dead – Super Saturday on Turner India, amongst others. (A detailed list of awards is attached as annexure).

“We would like to congratulate our clients on these award wins. We are privileged to have been a small part of their success.” said Ramki Sankaranarayanan, Founder & CEO, Prime Focus Technologies. “We strongly believe technology is the new creative force and our goal has always been to bring together technology and talent to help create outstanding work for our clients. It is indeed a proud moment for all of us at PFT when we see our efforts being appreciated through awards for our clients.”

PFT is also proud to be associated with Star India’s win in “Best Movie Promo” category at the Abby Goa Fest 2016, India’s foremost advertising awards.

PFT provides creative and technology solutions to broadcasters, studios, brands and sports outfits across the globe. With an ‘analytics-led creative’ approach, PFT helps create unique promos, digital campaigns and commercials. It provides content editorial and finishing services, delivering more than 30,000 content pieces every month.

PFT recently announced the addition of a Promo Operations module to its award-winning Media ERP Suite, CLEARTM. This industry-first module facilitates end-to-end business process orchestration for promo creation through delivery, including automation of promo versioning using Adobe® Premiere® Pro CC, a key component of Adobe Creative Cloud®. This new module significantly reduces the manual effort involved in promo operations, enhancing efficiencies and reducing costs for broadcasters and promotional content creators.

Clients like Disney, 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, FX Networks, HOOQ, Cricket Australia, Turner, BBC, GEE and many more work with PFT.

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