Online grocery Freshfalsabzi appoints Sanjay Goel (Ex PayTM) as CEO and announces new growth strategy

Freshfalsabzi (FFS) is pleased to announce the selection of Mr. Sanjay Goel, ex-Paytm, as the Chief Executive Officer (CEO) of the company. Mr. Goel will also be inducted as a whole-time director of the Board and will be joining the company by 5th June,2016.

A vision to be innovation leader in Food & Vegetables Industry’secosystem.
A strategy to become most loved brand by farmers and consumers together.

As, FreshFalSabzi opens its new chapter, I can think of no one better to lead FreshFalSabzi (FFS) Pan-India adds Mr. Rajesh Gupta, Founder of FreshFalSabzi (FFS).Mr. Goel has 18 years of entrepreneurial experience and has founded interesting diverse businesses in past. Sanjay has a proven ability to envision correct business strategy, foster innovation, ensure disciplined execution and deliver results; this combined with his strong core values— makes Sanjay the perfect choice to lead FeshFalSabzi. We believe that his personal passion to always use technology purposefully will also ensure that FreshFalSabzi becomes most sought after brand for purest fruits and vegetables in India.

Mr. Sanjay Goel is post-graduate from NIFT. He has initiated diverse businesses like founding India’s biggest lifestyle air-fragrance company (Ethnic India), to creating a mobile web platform Mobivite (acquired by #‎Paytm). He has worked closely with leaders of global companies in building breakthrough business solutions.

Commenting on his appointment, Mr. Goel said, “I am honoured to lead FreshFalSabzi (FFS), an iconic company in food & vegetables industry. “Fresh” is a mission for us. We worship it. Clean nutritious food is the fundamental right of every human being. People care for their families’ health and wish to buy chemical-free veggies and fruits, but good quality fruits and veggies are either too costly or existing vendors are not trusted fully to have followed all food procurement/processing standards. FFS will be synonym of hygienic and nutritious vegetables and fruits in India. I feel proud to share the vision and walk the path with ,Mr. Rajesh Gupta , founder -Freshfalsabzi.com

FreshFalSabzi Growth Strategy

Everyone buys vegetables and fruits. This F&V industry is bound to be multi billion dollars industry in coming decade. To capture this enormous market, we are creating demand channels on one side and improving upon the supply side while ensuring better quality.

1. FFS is building and bringing world-class cultivation technology to India to efficiently produce nutrients-rich, zero pesticides FFS.

2. FFS currently delivers in North Delhi, West Delhi and some parts of South Delhi households via its own team of bikers and vans. Soon, we will spread into entire Delhi NCR.

3. Our journey will be escalated in 3 stages. From providing cleanest FFS, to farm picked fresh produce, to nutrients rich certified FFS from company controlled franchised farms. With each stage there will be reduction in cost of procurement, increase in variety, improvement in quality, a better living for farmers, a far bigger reach out to consumers, and all this will be done via combinations of agri-tech, IoT (internet of things), SaaS and mobile tech. All our IT and agri-tech will be designed and applied to ensure modular and replicable growth.

4. After we have reached stage 2 and 3 in our backend procurement/production, we will go pan India with IoTified deliveries to consumers and businesses. On demand side we are developing easiest ordering interfaces (phone, web, apps, kiosks at pickup points) for consumers and expanding operations using IOTified logistics and quality ensuring delivery mechanisms.

5. We aspire to involve farmers, land owners, business owners and delivery logistics in this revolution called “FreshFalSabzi” for India.

6. FFS will be the brand, India needs.

About FreshFalSabzi

Brainchild of Mr. Rajesh Gupta, Freshfalsabzi was conceived with a mission to make available purest fruits and vegetables to the consumers.

Anybody can order over the phone (07071717171), on mobile application or on website www.freshfalsabzi.com. The orders once placed are delivered the very next day to the consumer’s doorstep as per chosen delivery slot. Strict quality control systems have been incorporated from procurement, to processing, to packaging tillfinal delivery to ensure that the product is fresh at all times.All fruits and vegetables are checked/cleanedin very hygiene conditions and packed in absolute correct weight.

Fresh” in terms of Fruits and Vegetables does not mean immediate delivery as you order it. Others who deliver in 3 hours mostly means they have cold-stored the products. “Fresh” to us means quickly delivering what’s harvested last from our entrusted farms and sellers to your home. “Fresh” also means edible quality healthy falsabzi with full nutrients intact. So the name is “FreshFalSabzi (FFS)”.

Famous TV Celebrity Sakshi Tanwar is the Brand Ambassador of FFS.