Noida, 11 June 2016: Monte Carlo, a leading fashion brand of the country, today opened its latest flagship store in Delhi NCR at the DLF Mall of India, expanding its sales footprint in the capital territory with an aim to target the elite and upwardly mobile population of the city.
Spread across 1600 sq feet, the store is Monte Carlo’s second exclusive brand outlet in the Noida region and offers its fashionable collection and dressing range. With a significant presence at India’s largest mall which registers a large number of footfall Monte Carlo is expected to garner sales up to 5 lacs on the day of launch of the store.
The store was officially inaugurated today by Mr. Sandeep Jain, Executive Director, Monte Carlo Fashion Ltd, who spoke about the rapid expansion witnessed by Monte Carlo in recent years, buoyed by the growing popularity of the brand. The company’s products reach the end user through different channels including Exclusive Brand Outlets, Multi Brand Outlets, Large Format Stores as well as e-commerce websites. Monte Carlo currently has over 225 Exclusive Brand Stores, over 1500 Multi Brand Outlets and more than 60 Large Format Stores.
“This is our largest store in the entire Delhi NCR region and given its presence at one of the city’s most popular malls, it gives us a strategic presence and visibility. In recent years, we have worked aggressively on expanding our footprint across the country with twin strategies of adding stores as well as diversifying our product offerings to meet the varied needs of different customers. Monte Carlo today offers a massive range of all season apparel for the fashion savvy consumers and its up-scale fashion offerings have captivated a dedicated and loyal following,” said Mr. Swapan Dutta, President, Retail, Monte Carlo Fashion Ltd.
Monte Carlo, which already has several outlets in the city and also sells through numerous multi-brand outlets, is now aiming to establish a larger footprint and brand value. Keeping pace with the latest fashion and trends, Monte Carlo has also unveiled a series of fresh summer collections including floral collections, tweens’ dresses, fusion wear and summer sportswear, among others.
The main objective of the brand is to stand up to buyers’ expectations and maintain the USP of the brand with respect to quality and designs. Monte Carlo works with an experienced workforce, state of the art machinery and top-notch raw material.