Laneige announces Sara Tendulkar as brand ambassador for India

Mumbai 2nd May 2024 : Korean beauty brand Laneige has named social media influencer and daughter of cricket legend Sachin Tendulkar, Sara Tendulkar, as its new Brand Ambassador in India. The appointment of Sara Tendulkar comes hand in hand with Laneige’s unveiling of its Bouncy and Firm Sleeping Mask.

Expressing her excitement, Sara Tendulkar emphasised her admiration for Laneige’s dedication to innovation and quality skincare, stating, An elated Sara Tendulkar, Brand Ambassador, Laneige India, commented, “I am thrilled to be part of Laneige’s family. As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand’s commitment to innovation and have been using their products for quite a while. It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me.”

Paul Lee, Managing Director & Country Head of Amorepacific India, commented on the partnership, “Sara symbolises the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience.”

Mini Sood Banerjee, Assistant Director & Head of Marketing and Training Amorepacific India, echoed this sentiment, “Her vibrant spirit and innate charm perfectly resonate with Laneige’s commitment to empowering individuals to embrace their unique beauty.”

Laneige, renowned for its expertise in moisture research, offers advanced water-based skincare solutions designed to address various skin concerns caused by stress and environmental factors.

The partnership aims to make a significant impact on the skincare industry in India, providing consumers with access to innovative and high-quality skincare products tailored to their specific needs.