33% mkt share in All India, 33% mkt share in 6 Megacities (NCCS AB, M 22+)
If the debut wasn’t historic enough, India Today Television has created a new record by taking over the leadership slot within the 2nd week of its launch. As per BARC ratings released for Week 22, the channel’s launch has been nothing short of extraordinary. Maximum viewership totalling 239 GVTs on 6 Megacities and 354 GVTs on All India.
India Today Television has maintained an extremely healthy sampling that’s 73% over Times Now in 6 Megacities and 48% above Times Now in All India (22+ M AB). The maximum number of viewers in Prime time also watched India Today Television, double the number of Times Now Viewers in 6 Megacities and 57% more than Time Now in All India (Mon-Fri, 1900-2400, 22+ M AB).
Programming wise, India Today television also topped the charts with 4 out of top 5 programmes (22+M AB, All India).
Speaking on the ratings, Mr. Ashish Bagga, Group CEO – India Today Group said, “India Today Television aims to redefine the TV news space with pioneering content and a multidimensional visual format. This backed with the gold standard of journalism that India Today has always stood for, is drawing unprecedented attention and we are extremely delighted to see this viewership. We will keep working hard to raise the bar and to become the single most important knowledge source for the viewer”.