Mumbai, June 14: One of India’s largest selling hair colour, Godrej Expert Rich Crème, from the house of Godrej Consumer Products Limited, launched its new mini pack at just INR 15. The new variant ensures that greying of hair can just be solved in INR 15.
The product offer the goodness of 10X aloe vera and is ammonia-free leading to natural-looking beautiful hair. To promote this new variant, Godrej Expert Rich Crème has unveiled a TVC campaign featuring actress Anushka Sharma who is also its brand ambassador. The mini pack of Godrej Expert Rich Crème is available in two colour choices – Natural brown and natural black.
Speaking about the new launch, Somasree Bose Awasthi, Chief Marketing Office, Godrej Consumer Products Limited (India) said, “With Godrej Expert Rich Crème, we are constantly innovating and making hair colour accessible for everyone at an affordable price point. The newly launched mini pack offers the same goodness of 10X aloe vera and ammonia-free colours. The mini pack will enable us to drive further penetration of the crème hair colour across various geographies”
Godrej Expert Rich Crème is India’s most trusted brand for hair colour with innovative product formulation that is specially curated for Indian hair. The special formulation is enriched with aloe vera conditioning formula that nourishes hair while ensuring the coverage of grey hair, thereby making the hair incredibly soft. Getting rid of the hassle, users simply have to mix, apply and rinse for complete coverage and nourished hair.