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Future Generali’s #StandWithPride campaign goes big with ‘Breaking Free’ video




Future Generali India Insurance Company Limited (FGII) is an inclusive employer and is committed towards creating an environment that fosters inclusivity, openness, and acceptance. A step in that direction is the grand celebration held during the PRIDE month at FGII offices in Mumbai, Delhi, and Bangalore.

As a true proponent of diversity and inclusion, FGII recently conducted a social experiment in support of the LGBTQIA+ community. This social experiment was conducted in an effort to boost awareness and sensitization towards the LGBTQIA+ community and foster affinity for its members while showing solidarity and support.

This social experiment video on breaking free brought together 20 participants of different genders, age, and sexual orientations and asked them questions regarding the biases they have faced. Through the video, people will learn of the biases that the LGBTQIA+ community faces on a regular basis, making it a compelling and thought-provoking watch. To help break biases, they need everyone’s support hence it is important to be a friend and an ally.

Speaking on the social experiment, Ms. Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance said “Our efforts to support the LGBTQIA+ community are not limited to the Pride month alone. For us, diversity and inclusion is a strategic imperative, one that we strive to imbibe in our work culture. We are committed to promoting inclusive growth throughout the year and beyond, and our latest initiative, which features the video ‘Breaking Free’, aims to help people across communities to break free from the habit of limiting LGBTQIA+ conversations to just Pride month. As a brand that leads with ‘Human – Touch’ and an organization that is focused on building a diverse and inclusive environment, we have made concerted efforts to encourage dialogue, build sensitization, and foster communication amongst individuals and the society as a whole.”

As one of the communities facing a high degree of biases from peers and family members, the LGBTQIA+ community requires all the support possible to withstand and break free of the barriers impacting them on a daily basis. In the months ahead, Future Generali India Insurance aims to #StandWithPride and further the cause of the community.

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