15th July 2020: — In March 2020, digital advertising leader Exponential Interactive announced a new video-driven business division, VDX.tv, in India. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement came on the heels of a successful launch in the U.S. in October 2019.
Exponential has a decade long history of creating results-driven advertising solutions for brands globally. The new VDX.tv product suite incorporates existing solutions, as well as new technologies developed for Advanced TV, making it simpler for brands to create personalized video-driven experiences across channels and screens, from mobile devices and laptops to CTV/OTT. Additionally, VDX.tv’s publisher integrations enable brands to align their messaging with premium content and reach the right audiences.
Amritpal Bedi, Sr. VP – Global Operations & Country Head, India at VDX.tv explains: “India’s OTT market is poised to grow at more than 20% due to which marketers are looking for ways to best leverage the OTT channels to engage with consumers. OTT channels allow for more targeting and more audience data points that can inform larger marketing objectives. VDX.tv innovative formats will keep us ahead in this competitive landscape especially when combined with our proprietary audience data and targeting technologies and will help brands to connect with their consumers across their personal devices and TV screens.”