– Initiative to reaching the large sizeable population which lies outside the ambit of the digital connect
– Transforming digitalisation to the non-english speaking population under Digital India Mission and Make in India Mission
– India is one of the countries having language diversity in the world
18th October, 2016, Mumbai: One of India’s largest IT services organisation, DATA XGen Technologies Pvt Ltd a group company of Data Infosys has launched world’s first free linguistic email address under the name ‘DATAMAIL’ which allows to create email ids in 8 Indian launguages, English; and 3 foreign languages – Arabic, Russian and chinese. Over the period of time the email service in 22 languages will be offered by Data XGen Technologies Pvt. Ltd. which is free to be downloaded from any android or IOS system through their respective play store under the name DATAMAIL.
Speaking at the launch of the world’s first linguaistic free email service, Dr. Ajay Data, Founder and CEO Data XGen Technologies Pvt. Ltd said, “Indian languages account for less than 0.1% content on world wide web or www (as per IAMAI report). Also over 89% population is a non –English speaking population which is unable to read and communicate via email as the language utilised to communicate is English on the world wide web. In order to contribute towards the Digital India Mission and Make in India mission, we at Data XGen Technologies Pvt. Ltd., launched the first free ‘indic’ email service under the name ‘DATAMAIL’. The linguitic email service will allow people from across India to communicate in 8 regional and one English languages to provide ease of connect and bridging the digital devide amongst Indian citizens.”
Made in India, DATAMAIL is World’s first lingusistic email service supporting IDN (Internationalised Domain Name) in Hindi (हिन्दी), Gujarati (ગુજરાતી), Urdu (اردو), Punjabi (ਪੰਜਾਬੀ ਦੇ) , Tamil (தமிழ்), Telgu (తెలుగు), Bangali (বাংলা), Marathi (मराठी), Latin English. DATAMAIL is also launcing international languages for the counrties using Arabic (العَرَبِيَّة), Russian (русский)and Chinese (汉语/漢語) as their base language.
As per the global internet report, India stands at a 139th position in case of its internet penetration while it stands as one of the countries having largest language diversity in the world. This gives a clear picture that India should look for digitalisation in line with the language diversity to increase the penetration. Internet penetration in Iceland which is on1st position, UAE on 12th, USA on 18th, Germany on 19th where the language diversity is comparatively very low. In case of affordability of mobile broadband percentage, India is on the 101st position with 12.39% of average GDP per capita is required for mobile broadband access which is further expected to be corrected with the reforms and competition in the telecom industry.
Further Dr. Ajay Data says, “With 220mn users, India is now world’s second-biggest smartphone market which is further expected to grow very fast. Now with the connectivity of internet, Indian population has become digitally equipped but there are other factors that require to be taken into the consideration for achieving greater digital and mobile connectivity. The issue of language is extremely critical, which remains largely unaddressed and therefore DATAMAIL can break this clutter and lead the Digital India dream.”
Digital India without touching 89% of population has no mean and Government and Private sectors should work together to avail the user-friendly digital technology to the Semi-Urban and Rural India for fulfilling PM’s vision of Digital India.
According to the IAMAI’s report titled ‘Proliferation of Indian Languages on Internet’, the local language content penetration on the Internet is increasing over the time slowly. The Urban penetration reached up to 43% whereas the rural penetration stood at 57% showing the higher acceptance of local language content in the Rural Internet users. It is estimated that enabling local language content on the Internet will lead to a growth of 39% in the current Internet user base. Out of this, 16% growth will come from urban usage and 75% growth from the rural users.
The most spoken languages in India in 2016, according to our analysis based on secondary data are approximately Hindi (544.39m), Bengali (107.60m), Telugu (95.40m), Marathi (92.74m), Tamil (78.41m), Urdu (66.47m), Gujarati (59.44m), Kannada (48.96m), Punjabi (37.55m), Assamese (16.98m). The total of population using these key languages comes about 1147.95m that is a larger share (About 89%) of current population in India.
Some Examples of Email IDs:
Marathi – मराठी@डेटामेल.भारत , Gujarati – ગુજરાતી@ડાટામેલ.ભારત , Hindi – संपर्क@डाटामेल.भारत , Punjabi – ਮੇਰੇਮੇਲ@ਡਾਟਾਮੇਲ.ਭਾਰਤ