Mumbai, 29th January 2019: The Clean Cooking Alliance along with Tata Trusts and other partners is going to kick-off its pilot project of Alliance’s behavior change campaign at the Taj Land’s End Hotel, Mumbai on January 31st, 2019 from 03:30- 05:00 pm. The event will begin with a cooking demonstration using clean cooking solutions by Celebrity Chef Mr. Sanjeev Kapoor. The event will not only feature a Q&A between Chef Sanjeev Kapoor and Alliance CEO Dymphna van der Lans, will also mark the launch of the Alliance’s behavior change campaigns in Uttar Pradesh and Gujarat for the next six months, this campaign will promote the adoption of clean cook-stoves among the rural population and convince them to stop using traditional cook-stoves (Mitti Ka Chulha).
Over 789 million people in India comprising nearly 60 percent of the population depend on polluting, open fires or inefficient stoves to cook their food, harming health, the climate, and environment. The exposure to household air pollution from cooking is a leading risk factor for various diseases, especially amongst pregnant women and children.
This urgent need to tackle the deadly effects of household air pollution brings together Master Chef Sanjeev Kapoor, Infosys Co-founder Narayan Murthy, Clean Cooking Alliance CEO Dymphna van der Lans and other prominent leaders to raise awareness about the impacts of cooking over polluting open fires and inefficient stoves. These leaders aim to highlight the stark reality that household air pollution from cooking and heating contributes to the deaths of nearly half a million Indians every year, and disproportionately affects women and girls.
The Alliance and Tata Trusts through their pilot projects in UP and Gujarat, aim to address millions of Indian women and their families, who are suffering from multiple health and lifestyle issues because of cooking over polluting, open fires or inefficient stoves. This behavior change program will encourage people shift to clean cooking solutions that are cleaner and equipped with more modern stoves and fuels to reduce pollution and health hazards.
During the event, Chef Sanjeev Kapoor will also discuss with other participants how the Alliance, the India Leadership Council, and clean cooking businesses are trying to bring greater investment into this sector. He will also facilitate a demonstration of the clean cooking technologies promoted by various companies and organizations to spread the message that clean cooking must be accessible to all.
Sanjeev Kapoor, Master Chef says “This has been a great opportunity for me to exercise my social responsibilities and raise awareness about the harmful health, climate, environment, and gender impacts of cooking over polluting open fires and inefficient stoves. As a culinary expert and renowned chef, it becomes my responsibility to inspire millions of Indians and help CCA in creating a healthy and sustainable environment by opting for clean cooking devices”.
Narayan Murthy Co-founder of Infosys says “my siblings and I have watched our mother cooking breakfast, lunch and dinner using woodstove and the poor lady had to work very hard. If country like India has to redeem the dreams of Mahatma Gandhi, then India has to work on health, education, nutrition and clean energy including for cooking”.
About the Clean Cooking Alliance– The Clean Cooking Alliance works with a global network of partners to build an industry that makes clean cooking accessible to families around the world. Established in 2010, the Alliance supports the development, sale, distribution, and consistent use of clean cooking solutions that transform lives by improving health, protecting the environment, creating jobs, and helping consumers save time and money. The Alliance working on grassroots level with grants and investments from governments, corporations, foundations, civil society, investors, and individuals is guided by a Leadership Council and supported by a full-time professional staff. The Alliance works on core pillars of – Driving consumer demand for cleaner, more modern cookstoves and fuels by supporting behavior change and awareness raising interventions; Building a pipeline of investible businesses capable of answering this demand with affordable, high-quality, appropriate clean cooking products; Improving the policy environment by providing trusted, relevant data and advocating for regulations and policies that allow the industry to thrive; and Increasing investment community participation and global engagement by providing market intelligence, delivering a clear path to action, and continuing to serve as the convener of the clean cooking sector.
Benefits of clean cooking – Clean cooking transforms lives by improving health, protecting the climate and environment, and helping families save time and money.
About the India Leadership Council– Members of the Council are influential leaders, corporate CEOs, and heads of organizations from across India who have come together to raise awareness around cleaner, more modern stoves and fuels; attract investment; spur broader engagement from the private sector; and highlight India’s expertise in addressing the clean cooking issue. The financial and strategic support from India Leadership Council members enables the Alliance to accelerate efforts to achieve universal access to clean cooking solutions in India.