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“Care is the best service that one can provide, TCL believes in it”



  • Installs sanitizer stands and mandates the usage of masks across various stores
  • Offers air conditioners at affordable rates and with cutting-edge features to ensure smart connectivity, power-efficiency, rapid cooling, germ-free environment, etc.

Mumbai, August 04, 2020: In light with the current COVID-19 situation, TCL, a global top-two television brand and leading consumer electronics company, has been taking several precautionary measures across its stores to ensure safety to customers and employees. These include installation of sanitizer stands at the store entryways and mandatory usage of masks within the premises. The initiative is largely taking place in mega stores of TCL in Maharashtra, which is the eye of the pandemic.

The brand underlines its commitment to understanding customers and providing them with the best products while keeping the affordability factor in mind. Its latest range of air conditioners offers some of the latest cutting-edge features and starts at an appealing price of INR 23,990.

Commenting on the same, Mike Chen, Managing Director, TCL India said, “At TCL, not only do we strive to provide the best, tech-driven products to our customers, but we also empathize with them at every step possible, especially during a crisis like the on-going pandemic. Care is the best service that one can provide, TCL believes in it. We keep the safety of our customers and employees at the forefront of our operations and thereby have mandated the usage of sanitizers and masks across our stores. It is this vision along with the sense of empathy that enables us to better serve our customers and stakeholders, and become their partner of choice in the evolving business landscape.”

Smart Connectivity

The devices support Google Assistant and TCL Home App for smart connectivity at home. Using this app, consumers can control the AC with a smartphone as well as through simple voice commands. It also has an advanced remote sensor with I Feel technology that helps sense the room temperature with high precision.

Rapid cooling and power-efficiency

These ACs are powered by tech advances such as AI Ultra-Inverter Compressor technology that not only enables it to run at maximum RPM to reduce the room temperature to 18 degree Celsius in merely 60 seconds but also ensures 50% power saving – thus preventing consumers from paying heavy electricity bills.

Germ-free in-door air

Moreover, these ACs feature a Titan Gold evaporator and condenser that enhances efficiency and increases the life of the device. These also come equipped with Silver ion filter that stops bacteria and virus from accumulating and thus keeps the living space cool and germ-free.

Least environmental impact

The R-32 eco-friendly refrigerant is another advancement that efficiently carries heat and has a lower environmental impact or global warming potential (GWP) than traditional air conditioners.