Builders deploy out-of-box ideas to market real estate at Mumbai
The 24th MCHI-CREDAI Property Expo 2015, which concluded here today, has been an eye-opener in aggressive marketing techniques that the builders are deploying at Mumbai these days. Major names like Nirmal Lifestyle, Ekta World, Ajmera, JP Infra, Kabra Group, Atul Projects, Kanakia Spaces, HDIL, Mayfair Housing, Acme Group, Sangam Lifespaces etc. are pulling all stops to impress customers. The Expo has over 400 properties on display by over 60 builders with projects in and around Mumbai.
The marketing techniques were visible at the stalls put up the builders who participated in the Expo. Ekta World, which swept the awards for innovative marketing techniques, customer information, responsiveness, design etc, emerged as the most aggressive brand at the Expo. The awards were given to the participants on the basis of jury recommendations and also popular choice from among the visitors.
There was something innovative that almost every builder showcased at the Expo. While the core focus was on product quality at competitive prices, marketing techniques were at a much different level. “It is getting very competitive” said Vivek A. Mohanani, Joint Managing Director of EktaWorld. He continued, “Each builder is feeling the need to out-think its competitors in the strategies and deployed to attract customers.”
Others, who were among the Awardees in various categories were Kabra Group, HDIL, Runwal Group, La Homes, Romell Group, Nirmal Lifestyle, G:Corp Developers, Olympeo Infrastructure, Shankheshwar Group, India Bulls Housing & Finance, HDFC Home Loans, AXIS Bank, Ahuja Constructions, Lalani Group, Atul Group and Mehta Group for excellence in innovative marketing etc.
MCHI-CREDAI Exhibition Committee Chairman Bandish Ajmera said “The 24th edition of the MCHI-CREDAI Property Show is distinct in many respects, as it is happening at a time when real estate industry is expecting a surge in activity in the wake of realizing Honorable Prime Minister Shri Narendra Modi’s dream of providing “Housing for All”. With enthusiastic participation from many leading developers of Mumbai & MMR, prominent Banks & HFCs and well-known property portals, it is bound to create a strong platform for buyers of the region.”