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ARTIST ALOUD WINS THE BEST INTERACTION DESIGN – MOBILE APPS AT THE CII DESIGN EXCELLENCE AWARDS 2016 ~ The App has been designed by Fractal Ink for Artist Aloud- Talent First App ~



Mumbai, December 2016: Artist Aloud – Talent First App, India’s only independent content app for fans, artists, producers and labels, won the prestigious Best Interaction Design – Mobile Apps at the recently held CII Design Excellence Awards 2016. The award-winning app has been designed by Fractal Ink. The CII Design Excellence Award is the acknowledgement and celebration of Indian Design that recognises and encourages the best in class designs for the year such as the Artist Aloud – Talent First App. The app’s user-friendly & technologically robust design with easy navigation, sleek design and better interactivity has helped Artist Aloud win this coveted award amongst tough competitors.

Talking about the award Soumini Sridhara Paul, Vice President, Artist Aloud said, “Artist Aloud – Talent First App is very proud to have won the Best Interaction Design – Mobile Apps at the CII Design Excellence Awards 2016. Working with Fractal Ink, the design team who designed the App with our vision as inputs was a real pleasure. The team is not just a great pleasure to work with but they actually gave life to our vision with striking designs and colours.”

Tanay Kumar, CEO & CCO and Priyanka Agarwal, CXO (Chief Experience Officer), Fractal Ink, said, “Artist Aloud is a very special project for Fractal. It challenged our designers to create an experience around non-bollywood genre of music which in itself is a herculean task in India. Good brainstorming sessions and loads of insights from the Artist Aloud team helped create a unique browsing mechanism for Artist Aloud which didn’t rely on you knowing what to listen but relied on users discovering music of their choice by stumbling upon it. The experience revolved around deep insights from consumer behavioral science where we discovered that people’s choice of music is based on mood and if we are able to capture it somehow it would be good start. Node based discovery opened up a whole lot of options to surface deep rooted content and help users get closer to their choice in variety of ways.

We at Fractal are quite moved by the connect and vision that Artist Aloud team wanted to create with this, which got translated in the designs and experience that we created. We are very proud of and thankful to the Artist Aloud team for entrusting us with this wonderful thought and journey. We wish lot more success to Artist Aloud.”

Artist Aloud, an initiative pioneered by Hungama Digital Media Entertainment Pvt. Ltd. has emerged as the most preferred platform for original content. Continuing its efforts to promote original content, Artist Aloud was recently launched in a new App avataar this September to promote original content across different genres. Artist Aloud – Talent First App has been highly appreciated by the Indian music fraternity and other followers. The app has been conceived to be the bridge between Talent and their Fans via technology. To enable that design team has come up with a UI (User Interface) and UX (User Experience) which not only makes the user feel engaged but also attracted towards the App. The App allows a user to create a profile as a Fan, an Artist or a Producer and based on the profile created he/she experiences a journey through the App which is unique to his/her profile. Another aspect of the App is to be able to create an unending discovery experience which was accomplished by the Nodal experience. The unpredictability of the result on clicking an icon kept the user engaged.

Artist Aloud – Talent First App, is an all-purpose, uniquely customised app for fans, artists and producers and labels. It is the ultimate independent content hotspot, to listen to, create and upload original content across genres, be it music, comedy, dance or entertainment. The app is a one stop destination for original independent content across the globe. The app is available across iOS, Windows and Android formats.

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