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Ahimsa Festival closes by touching many lives




Mumbai, 12 November 2017:  The second edition of The Ahimsa Festival came to a culmination at Khar Education Society in the city. The Ahimsa Festival is the first event across India, and perhaps the world, to be based on ahimsa or compassion. The festival ran for 18 days and created awareness about the power of compassion and inspired people towards making lifestyle changes towards health and animal cruelty-free choices.


Convener of the event Dr. Rupa Shah who–is part of the six-member Ahimsa Parmo Dharma Group (APDG)–and has co-founded the annual Ahimsa Festival series stated, “The basic meaning of the word ‘ahimsa’ is–Do no injury, cause no harm. Ahimsa means non-violence, or to put it in a positive way–Compassion. Ahimsa is a universal concept that applies to all living beings, including all animals. All living beings have the spark of the divine spiritual energy; therefore, to hurt another being is to hurt oneself. The primary aspect of ahimsa is towards oneself–in particular towards one’s health. With the super-success that we enjoyed this year, we are all set to work harder for making it bigger and better next year.” The Ahimsa festival incorporates this principle into the festival that features a series of events that highlight the same value.


Monica Chopra, Curator of Fashion Show & Founder Of Eco Trunk said, “Being a fashion designer, one understands the excitement of a beautiful look put together but what’s the point if it comes from pain and unhappiness? We, at The Eco Trunk, feel very passionately about animal rights and the environment and have put together a show highlighting organic, cruelty-free, sustainable materials that glide just as beautifully over the body. Makeup that we will use is cruelty-free and vegan that looks just as sparkling.” Monica featured organic and sustainable clothing range like organic cotton and hemp (daily wear, gowns, and traditional/ethnic wear); many of the famous models who showcased the designs were vegans. The make-up was done with brands that are free from animal products/ animal testing. The bags and wallets, featured in the show were upcycled and made from tyre tubes, and the luxurious ones made from cork materials. The Jewelry too was upcycled from a sari and made by the slum women in Mumbai.


The closing day had talks on raw food, spirituality, and live vegan cooking demos by chefs throughout the day. Prominent names like C.A. & Author Atul Shah, Vegan Restaurateur Harsish Shetty, Vegan Traveller Shivya Nath, etc. Sunanda Parthasarthy the daughter and disciple of Swami Parthasarathy enthralled people with her talk on how spirituality is not a retirement plan and compassion is at the core of every religion. At the closing ceremony, there were more than 20 pop-up food stalls, organic stalls, farmer’s market and a huge display of cruelty-free lifestyle products. There was a live music show by Flying Carpet Entertainment.


The show-stopper for the fashion show Ms. Pooja Bimrah Miss World Heritage 2015 & Miss Supermodel 2017 India said; “This is a unique fashion show that showcased products that are not only beautiful on the outside but also are made with processes and materials that have not caused trouble to any soul. They have not used materials like wool, leather, and cosmetics which are tested on animals. I really feel that there should be an increasing awareness about this and everyone should only use cruelty-free products.”


The festival which was inaugurated by Amruta Devendra Fadnavis and Dr. Will Tuttle – author of the international best-seller ‘The World Peace Diet’ along with Dr. Nandita Shah founder of Sharan and the recipient of the prestigious Nari Shakti Award 2016 the highest award for women in India; saw more than 100 satellite events taking place across the city ranging from film workshops, talks, webinars and seminars to treks with Kuntal Joisher – the first vegan to conquer Mount Everest, a run, and cyclothon, and potlucks–to spark curiosity and awareness about Ahimsa, Veganism and compassionate lifestyle across the city. The festival has touched the lives of more than twenty thousand people across the city. 


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