Philips, one of the leading diversified technology companies in the world has announced its association with Lakme Fashion Week Summer/Resort 2015 as a Styling Partner. LFW 2015 is scheduled to take place from 18th – 22nd March, 2015 at Palladium Hotel, Lower Parel, Mumbai.
The personal care range of Philips showcases style for both men and women. The range includes face shavers, face stylers, hair clippers, body groomers, hair dryers, etc. Philips personal care products marry the latest technology with ease of use to make styling yourself at home a reality. The brand wishes that every Indian should pose with style and confidence, either through the latest hair style using the KeraShine range of hair styling products or by keeping the coolest stubble using the Pro skin advanced trimmer.
Philips has associated with Ace Designer Wendell Rodricks for Lakme fashion Week Summer / Resort 2015. Wendell will be creating an exceptional POPOLOGY Collection for Philips 2015 which is inspired from the Pop Art. The POPOLOGY Collection is a reference to the Pop Up concept, keeping the theme as ‘unusual’. The theme fits brilliantly with the vision of Philips Personal Care, which believes that every Indian has a unique style and it is their endeavour to help them express it. This personal style manifests itself in many unusual ways, given the easy styling solutions that Philips Personal Care offers, and that ‘unusuality’ is what the Popology Collection signifies
Elaborating on this association, Ace Designer, Wendell Rodricks, said, “I am not a trend follower. I am a trend setter. I will set the trend for Philips at LFW. The POPOLOGY Collection for Philips 2015 defines the narrative of a nostalgic 60’s emotion with a fashion forward look – a fusion of looks & themes to create something totally unexpected. For the first time ever, for Philips Personal Care, we have unfurled a vast colour palette that includes sunshine yellow, burnt orange, olive green, pale mint, dove grey, black, candy pink, pale lilac, Turkish blue, turquoise blue and signature white.”
This collection perfectly fits into the concept of youthful fashion at Philips, the theme that gives the power to the youth of today to go explore their realms of ‘unreality’ to make it ‘unusual’.