UBM India, India’s leading exhibitions organiser has launched its new Corporate Campaign to mark a successful decade of providing diverse industries in India with trade platforms. The campaign, highlighting UBM India‘s role as a catalyst in bringing trade communities together across multiple industry verticals, is launched across print, online, television and outdoor media.
The communication contained in the creatives including the TVC, centres around the essence of what UBM India, as a Corporate, stands for and what it brings in, as an industry player. The corporate TVC which is on air, beginning this week, is conceptualised around the theme of “bringing communities to work together”, “helping create the right conversations” and thus “enabling business”.
The corporate TVC depicts how every right idea needs the right means to enable it to fly, just as the young child needs in the film. Bringing in the right expertise, teams and systems to create an industry platform for companies, enabling them with an access to a global marketplace to grow their business; UBM India aims to offer the right impetus, as the elderly man does for the young child, in the form of content driven exhibitions & conferences and business intelligence.
Commenting on the launch of the campaign, Acting Managing Director, Yogesh Mudras, UBM India said, “A recent industry study has ranked trade exhibition as the key marketing tool adopted by companies today, to promote their business. This clearly reinforces our contribution as an industry player, towards B2B trade in India. The success stories of our customers and partners across the 18 verticals we cater to bear testimony to our rich 10 year stint in India. Our Corporate Campaign is a reflection of our continued commitment to the industry and celebrates our very own success story in India.”
The first phase of the campaign which extends till mid-April will extensively leverage social media for its outreach.