SonyLIV becomes the first OTT platform to roll out dedicated health & wellness content with LIV FIT

L-R – Adarsh Gupta,Uday Sodhi, EVP & Head Digital Business, Sony Pictures Networks India Pvt Ltd, Vikram Razdan, Suniel Shetty, Sohail Khan & Sooraj Pancholi @SonyLIV – LIV FIT Launch

Rallies the sentiment of fitness as entertainment for the body

Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, Yasim Karachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets

January 20, 2017: SonyLIV, the complete digital entertainment platform with content for audiences across genres, has announced the launch of LIV FIT the first-ever health and wellness segment on an OTT platform in the country.

SonyLIV’s health and wellness content will be like none other available online and will feature some of the country’s most renowned and celebrated fitness enthusiasts and trainers. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, This will lead to enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

LIV FIT will go live on SonyLIV from January 19, 2017, and will cater to the rising requirement for high-quality advice and tips on ways to maintain optimal levels of wellness amongst Indians. From workout videos and diet plans to motivational content on ways to follow through a weight loss/gain programme, LIV FIT will offer a rich catalogue of the choicest information for its users. The best part is that viewers can access this plethora of knowledge and nuggets of nutritional wisdom in the most convenient formats on any device of their choice.

SonyLIV revealed the logo and offerings of LIV FIT at an event that included  performances by expert trainers  like

• Baba performing Capoeira
• Yamini performing Bharatnatyam & Yoga fusion (Solo)
• Riddhi performing Masala Bhangra  (6 dancers)
• Baqar Nasser performing Top Spin (6 cyclists)Shwetambari ShettyperformingZumba
• (4 performers)Shivoham – Crossfit expert (3 trainers + weights and kettle balls on stage)

The event was also attended by Bollywood celebrities like Sohail Khan, Sooraj Pancholi and of course Suniel Shetty among others.

The entire event was witnessed by select media as well as millions of followers of SonyLIV  via Facebook LIVE and also on the SonyLIV Youtube channel

Speaking on the occassion Mr. Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India Pvt Ltd said, “With a keen understanding of the health situation and the need for it and Health and wellness having emerged as the most sought-after subjects for content consumption in India, we at SonyLIV decided to introduce  LIV FIT, to fill the gap with content that comes from the most reliable sources.With the best of health and fitness gurus on board, we are certain that LIV FIT will be a great hit with our users and will make a tangible impact on their lives.” 

Suniel Shetty, actor and fitness guru, said, “With too many platforms, offering content on health and wellness, there are chances that people can go wrong with their diet regime or the exercise routine they adopt. My endeavor in the last few years has been to spread correct and tested health and fitness advice amongst as many people as possible.I am happy to be associated with a platform like SonyLIV which enjoys an extensive reach and a large viewer base all over the country.”

Adarsh Gupta Founder and CEO Brilliant Living TV said, “ From being a passion of a very small percentage of India’s population, Fitness has fast emerged as a big trend in last few years. Given that there was a huge gap in the market for reliable quality content in this Genre, Brilliant Living  TV has successfully capitalized on this opportunity and has emerged as the Best player in this space. Given that Sony LIV  has emerged as one of the most happening OTT brands in the Media space, this is a mutually complementing tie up that will ensure that the millions of SonyLIV users will finally get entertained during their fitness regime.

SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 27 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content.As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature.

Streaming the biggest football tournament of 2016 – UEFA European Championship 2016 and making SonyLIV the most preferred online destination for football fans. With 20 million hits from highly engaged urban sports millennials and 90 million interactions

SonyLIV continues its journey of setting milestones with the launch of YOLO, the first-ever original regional language web-series son an OTT platform in India.

 By Mamta Bhagia