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ApartmentADDA ropes in Executive to strengthen its UX and products



Hitesh Mehta0.2 India’s leading online hosing society portal has appointed Hitesh Mehta to head its User Experience and Product division. He will be looking after the optimization of customer experience on its online portal with a special concentration on ADDA’s Mobile App developments.

He comes with an experience of over sixteen years in online, creative, visualizing, events and design industry and he reports to the CEO of the company. Prior joining Hitesh played an instrumental role in enhancing the user experience of and

Commenting on his appointment Hitesh said “ touches lives of many million people in the country and that is something extremely exciting and challenging, with its expertise in Housing Society Management & Accounting along with strong customer base, is well-positioned to tap new opportunities during this time of digital change in India”.

Furthermore, “ADDA’s new android App is highly appreciated among users. UX team will be focusing on building such more innovative products, with high importance to design and friendly usability. I look forward to working with passionate team here and also build strong design-centric thinkers as we embark on this exciting journey” he adds.

“I am delighted to welcome Hitesh to fast growing team of world class senior executives. With a vast experience in UX design for various online portals, Hitesh is perfectly positioned to take ApartmentADDA’s online user experience to a next level” said Sangeeta Banerjee – Founder & CEO of


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