RB (formerly known as Reckitt Benckiser), a global leader in consumer health and hygiene, has launched a new Harpic Bathroom Cleaner in India. As a market leader in toilet cleaner category, has extended the portfolio to a new innovative format which extends the benefit to entire bathroom i.e. floor, tiles and sink; with removal of tough stain & elimination of malodour to make the bathrooms pleasantly fresh and germ free.
Available in 500 ml pack priced at INR 68, Harpic Bathroom Cleaner launch was supported by a new TVC on air featuring brand ambassador and actor Vishal Malhotra performing the famous “Harpic Doorstep Challenge”. However, this time Vishal is playing a double role.
Speaking about the launch, Mr. Nitish Kapoor, Regional Director – RB South Asia, said, “In India a lot of people use formats like acids and phenyls to clean their bathrooms. Not only are some of these products hazardous in nature, but their functional benefits also very limited. As the leader in lavatory care, we are offering our consumers an innovative solution which is safe and extremely effective. With Harpic Bathroom Cleaner, we are creating a new category of specialist bathroom cleaners and are extremely positive about its growth and success in India.”