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Oxigen Wallet wins 4 Bronze for its ‘Stroke of Midnight’ campaign at the Goa Fest Abby Awards 2015 Also marks its name in twelve different categories



oxigenMidnight’ in four different categories- Direct Response Digital, Direct Campaign using any two mediums, Brand Activation & Promotion for Financial Services for which it was the sole winner and Brand Activation & Promotion : Use of Live Show. Oxigen Wallet was nominated in eleven different categories for this campaign apart from that of Digital Craft – Best Use of Animation for its film ‘Raju Bhaiya’ Film, for Oxigen Money transfer targeting the Rural Indian, thus, making the total count of nominations touch a dozen. The results of the fest were announced on April 10th & 11th, 2015.

Commenting on this significant milestone, Meher Sarid, President, Brand & Corporate Affairs of Oxigen Services (India) Pvt. Limited said, “Businesses require a more accurate, precise and actionable way to measure customer engagement, in a way that ties directly to bottom line results. This acknowledgement at the Abby Awards in 12 different categories validates our success in our endeavours. These four bronze recognitions will be an inspiration for the Marketing and Creative teams  to constantly work towards innovation with our agencies to garner excellence in all that we do.”

The ‘Stroke of Midnight’ campaign has extended itself in value by adding immense stature to the brand reputation of Oxigen Wallet with the four-pronged honour received at the Abby Awards. Apart from this, Oxigen was also nominated in eight more categories viz.  Best Non-Fiction Program, Best Use or Integration of Music, Brand Activation & Promotion Abby for Integrated Campaign, Digital Craft – Best Use of Animation and four in the category of Print Craft-Best Use of Photography.

Oxigen worked with creative agency ITSA, digital agency Arms Digital and Chorus Call for Web Casting of Stroke of Midnight concert.Carbon Black Films was engaged to make the rural money transfer film Raju Bhaiya.

Emmanuel Upputuru, Creative Chairman, ITSA , the mainline agency for Oxigen wallet says, “I am proud of the Stroke of Midnight campaign for Oxigen, because it allowed us at ITSA to play with everything that is new age. Digital, mobile, technology and genuine youth connect at the heart of the idea. We are happy that it is also starting to pick awards. Our appetite is only getting bigger. I must thank the team at Oxigen and Universal for the concert, Chorus for back-end technology, Arms Diigital for digital support and Joshua Tree for Photography.”

We at Carbon Black Films had great fun making this animation film. What germinated as an idea from the client transformed into a great piece of communication over multiple cups of coffee with our writers and animators. Right from the style of animation, the lyrics, the music, the little nuances, the film has struck a chord with the target group. We’re happy that the many hours of hard work and fun has resulted in recognition from the industry. We would like to thank the team at Fairy Cows for the brilliant animation and Oxigen for giving us the opportunity.” Says John Francis, Director, Carbon Black Films.


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