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Triumph International goes beyond confidence: #ItsPersonal Campaign celebrates YOU



Mumbai, India – 12th April 2024: Swiss-based premium lingerie brand Triumph International breaks new ground with “Take Me As I Am”, an evolution of the overarching #ItsPersonal campaign, which is a powerful celebration of every woman’s unique journey. This season’s campaign transcends garments, recognizing that lingerie is an extension of a woman’s inner self – a reflection of her moods, phases, and style.

#ItsPersonal campaign moves beyond simply feeling confident, to a deeper acceptance and celebration of the ‘Inner You’. It acknowledges that our moods, phases in life, and what we choose to wear are all deeply personal expressions. This campaign champions self-wellbeing and the understanding that true comfort and beauty come from embracing your authentic self.

The centrepiece of the campaign is a stunning video, which is a glimpse into a day in the lives of 3 women. Through different scenes and moods, the video showcases diverse body types – all with distinct personalities. Bold, graceful, playful, and confident, these women represent the multifaceted nature of womanhood. What they wear is carefully chosen to complement their individual styles and body types, further emphasizing the message of inclusivity.

But “Take Me As I Am” isn’t just about what you see. Underscoring the campaign’s message is a powerful soundtrack that isn’t simply background music. The music is a vital thread, interwoven with the visuals to create a tapestry of self-acceptance and authenticity. The very title of the song, “Take Me As I Am,” echoes the campaign’s sentiment, a powerful invitation to connect with ourselves and celebrate our unique identities.

Through “Take Me As I Am,” Triumph International goes beyond lingerie. The brand celebrates the woman who embraces her individuality, her moods, and her journey – a journey where inner harmony meets melody.  Because after all, #ItsPersonal.

“This season, Triumph breaks the mold with ‘Take Me As I Am,'” said Bhavin Devpuria, Marketing Head of Triumph Group (India & Sri Lanka). “It’s no longer about just feeling confident – we’re celebrating women who rock every mood, every phase unapologetically, all while embracing their unique style. It’s about self-expression and self-wellbeing woven into the very fabric of who you are, and what you wear! Our latest film showcases this through a diverse cast, each owning their individuality. The music? It’s not just background noise – it’s a powerful anthem for self-acceptance, perfectly captured in the lyrics ‘Take Me As I Am.’”

Triumph International has unveiled a trendsetting collection for the new season this month. The latest collection boasts the Shiny Essential series, that reimagines the classic T-shirt bra with light padding, a secure band, and dazzling diamond-adorned straps for a touch of everyday glamour. The Elegant Spotlight collection offers pure luxury with intricate embroidery and multi-position straps for a chic halter neck option, while the full-coverage PU cups provide a natural, elegant silhouette. The Amourette Charm Bra is a game-changer for those seeking comfort and invisibility. Crafted from luxuriously smooth microfibres, it disappears under even the most figure-hugging clothing, offering all-day ease and confidence. The Everyday Soft Touch Essential Bra adds a touch of playful flair to your wardrobe. This new leopard print design features smooth molded cups for a seamless look, while delicate lace trims elevate the femininity. Plus, convertible straps allow for classic or cross-back wear for ultimate versatility. Finally, the Everyday Contour Bra, a timeless favourite from the Triumph Formfit series, offers the best of both worlds: a smooth finish for a sleek silhouette and a supportive contour design for all-day comfort. Adjustable straps ensure a perfect fit.


Triumph International is one of the world’s largest producers of lingerie, underwear, sleepwear, and swimwear. Dedicated to quality: unrivalled fit, technical craft, and comfort without sacrifice; since 1886. From an atelier based out of a barn in Southern Germany, to a global brand with stores across the world – our values remain true. The brand has had its presence in India since, 22 years with over 1000 plus controlled counters, selling to more than 5 million customers.


#ItsPersonal Campaign:

Triumph India Website

Triumph Lingerie Instagram: @triumphlingerie


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