INDIA INFOLINE LAUNCHES TELEVISION CAMPAIGN FOR ‘IIFL MARKETS’

India’s top Fortune 500 listed broker, India Infoline Ltd, a part of the leading diversified financial services entity, IIFL Group, has launched an exciting new TVC as well as print campaign for their stock trading application “IIFL Markets” version 2.0, the most advanced mobile application in the financial markets space in India.

The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader/stock markets enthusiast. All the sources of information that this profile needs – live business TV, business newspapers, research and annual reports, etc. as well as a computer for actually trading are all taken of in this app. Basically the app is ‘all you need to trade like an expert’.

The TVC shows an engrossed and then delighted IIFL Markets App user who realizes that all that he needs to know about and trade in the stock market is now available on his mobile phone. All his trading and content needs from computer, TV and research reports and other content from desk are all now swept and shrunk into his mobile phone. This is the basis for the tagline “Honey, I shrunk the market!”

“Everything that he needs to trade is now in the palm of his hand and buying and selling is all about just swiping the screen of his mobile phone” says Arun Malkani, Chief Marketing Officer at IIFL.

One can buy/sell, trade in stocks, commodities, currencies and F&O, all on one’s mobile phone with just a click. Besides one can also track one’s portfolio, view live prices as well as receive expert stock tips and advice.

The app is available on mobile – Android, iOS and windows platform. It has been getting rave reviews on various platforms and has had over 400000 downloads to date and IIFL expects 1 million downloads by end of 2015. The campaign has been conceptualised by the IIFL Team and executed through Hotstuff Advertising and Yellow Submarine Films. Here is the link; https://www.youtube.com/watch?v=0aIp34KyCpU