The much loved and appreciated high school teen flick is all set to hit theatres all over India on 5th June, 2015. With a strong youth population in the sub continent, the producers saw good business sense to embark on a theatrical release in India.
The DUFF marked a Box Office success alongside appreciation from established critics. The film was a great success on the US Box office with an opening weekend of $10,809,149 and total U.S. collection of $34,017,854. The DUFF garnered above average ratings on audience platforms with 6.8 on IMDB and 7.1 on Rotten tomatoes. The film was also really appreciated by reviewers, The Guardian called it “brutally honest but funny guide to high school”.
Directed by Ari Sandel, The DUFF stars Mae Whitman, Robbie Amell and Bella Thorne in the lead. The film is produced by McG, Mary Viola, and Susan Cartsonis. It is a CBS Films presentation a Wonderland Sound and Vision / Vast Entertainment production. In India The DUFF will be released by Multivision Multimedia (I) Pvt. Ltd. The lead star, Mae Whitman had started as a child artist and has cemented her position in Hollywood with more than 121 titles to her credit in various capacities as an actor. Her claim to fame has been highly rated TV shows such as Family Guy and parenthood. Robbie Amell portraying the character of Wesley Rush, has been an established television actor in the US with prominent shows such as Modern Family under his belt.
The story of Duff revolves around a high school senior Bianca (Mae Whitman) who instigates a social pecking order revolution after finding out that she has been labeled the DUFF – Designated Ugly Fat Friend – by her prettier, more popular counterparts.
Talking about an India release, an excited Mae Whitman said, “I have been told that Indian youth are ardent followers of US movies and television. India is known to have a thriving English speaking population and are in sync with western culture. It’s a great place for The Duff to release”
Ari Sandel, the Director said, “India is becoming an increasingly important territory for Hollywood films. High schools are the same everywhere and I am sure so are the problems, even across the world. I hope that the audience will connect with and enjoy our movie.”